Research and development institute

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    กระบวนการบริหารโครงการจัดประชุม คณะอนุกรรมการตรวจสอบ การบริหารทุนสถาบันวิจัยและพัฒนา
    (Graphicsite, 2019-11-14) ณยดา ทองศรี
    คู่มือการปฏิบัติงานฉบับนี้ ใช้ประกอบในการปฏิบัติงานเกี่ยวกับกระบวนการบริหารโครงการจัดประชุมคณะอนุกรรมการตรวจสอบการบริหารทุนสถาบันวิจัยและพัฒนา เพื่อเป็นแนวทางให้ผู้ปฏิบัติงานมีความมั่นใจในการดำเนินงานว่าสามารถปฏิบัติตามข้อกำหนด ระเบียบ หลักเกณฑ์เกี่ยวกับการบริหารโครงการ/กิจกรรมได้อย่างถูกต้องและมีประสิทธิภาพ ภายในคู่มือมีเนื้อหาอธิบายวิธีปฏิบัติงานการบริหารโครงการ ครอบคลุมขั้นตอนตั้งแต่การจัดทำเอกสารขออนุมัติโครงการจัดประชุม ยืมเงินทดรองจ่าย การดำเนินการจัดประชุม และการส่งใบสำคัญชดใช้เงินยืมและคืนเงินทดรองจ่าย รวมทั้งได้เสนอชื่อแนวทางการพัฒนาการจัดประชุมเพื่อบรรลุเป้าหมายตามระยะเวลาที่กำหนด และแผนงานที่จะทำในอนาคต
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    การตรวจสอบเอกสาร การเบิกจ่ายเงินทุนอุดหนุนการวิจัย งบประมาณสถาบันวิจัยและพัฒนา
    (2021-05) ชลากร อยู่คเชนทร์
    คู่มือการปฏิบัติงานการตรวจสอบเอกสารการเบิกจ่ายเงินทุนอุดหนุนการวิจัยฉบับนี้ใช้ประกอบในการปฏิบัติงานเกี่ยวกับกระบวนการการตรวจสอบเอกสารการเบิกจ่ายเงินทุนอุดหนุนการวิจัย งบประมาณทุนสถาบันวิจัยและพัฒนา เพื่อเป็นแนวทางการตรวจสอบเอกสาร การจ่ายเงิน หลักเกณฑ์และวิธีการเบิกจ่าย ระเบียบที่ทางราชการที่กาหนด และที่เกี่ยวข้อง เป็นเครื่องมือในการปฏิบัติงาน ลดปัญหาและอุปสรรคใน การเบิกจ่ายเงินล่าช้า สามารถประกันเวลาการเบิกจ่ายเงินได้ สร้างความพึงพอใจ ของผู้รับบริการมากขึ้น และครอบคลุมกระบวนการการตรวจสอบเอกสาร การเบิกจ่ายเงิน ตั้งแต่ผู้รับทุนอุดหนุนการวิจัย ได้ดาเนินการจัดทาเอกสารการเบิกจ่ายเงินทุนวิจัย เข้ามายังสถาบันวิจัยและพัฒนา การลงรับเอกสารการเบิกจ่าย การตรวจสอบแผนการใช้งบประมาณ และดาเนินการ“ตรวจสอบ เอกสารหลักฐานการเบิกจ่ายเงินทุนอุดหนุนการวิจัย ให้เป็นไปตามประกาศมหาวิทยาลัยสวนดุสิต เรื่อง หลักเกณฑ์ วิธีปฏิบัติ การเสนอโครงการวิจัยและอัตราการเบิกจ่ายเงินทุนอุดหนุนการวิจัย พ.ศ. 2559 และเงื่อนไขสัญญารับทุนอุดหนุนการวิจัยได้อย่างถูกต้อง รวมถึงได้เสนอชื่อแนวทางการพัฒนางาน การพัฒนาระบบการจัดเก็บข้อมูลการตรวจสอบ เอกสาร หลักฐานเบิกจ่ายงบประมาณทุน สถาบันวิจัยและพัฒนา และแผนงานที่จะทาในอนาคต
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    การบริหารจัดการทุนวิจัยจากแหล่งทุนภายนอก: การของบประมาณสนับสนุนการวิจัย
    (Graphicsite, 2022-01-18) ณิชาภัส ตั้งบวรพิมล
    สถาบันวิจัยและพัฒนาเป็นหน่วยงานที่สร้างสรรค์ ส่งเสริม สนับสนุน บุคลากรของมหาวิทยาลัยให้ผลิตผลงานวิจัยที่โดดเด่น สามารถนาไปเผยแพร่และใช้ประโยชน์ในระดับชาติและนานาชาติ โดยมุ่งเน้นตามอัตลักษณ์และความเชี่ยวชาญของมหาวิทยาลัยใน 5 กลุ่มสาขา ได้แก่ อาหาร นวัตกรรมการดูแลสุขภาพและการชะลอวัย การศึกษาปฐมวัยและนวัตกรรมส่งเสริมการเรียนรู้ อุตสาหกรรมบริการ และนวัตกรรมการจัดการการเกษตร ชุมชน และสิ่งแวดล้อม ซึ่งสถาบันวิจัยและพัฒนาได้มีการส่งเสริมและสนับสนุนให้อาจารย์และนักวิจัยแสวงหาแหล่งทุนภายนอกเพื่อเป็นการพัฒนาศักยภาพในการทาวิจัย ดังนั้น เพื่อให้ผู้ปฏิบัติงานภายในสถาบันวิจัยและพัฒนาสามารถปฏิบัติงานแทนกันได้ภายในหน่วยงาน หรือผู้ที่มีส่วนเกี่ยวข้องสามารถทาตามคู่มือได้อย่างถูกต้อง ผู้เขียนจึงได้จัดทาคู่มือการบริหารจัดการทุนวิจัยจากแหล่งทุนภายนอก: การของบประมาณสนับสนุนการวิจัย เพื่อเป็นแนวทางให้อาจารย์/นักวิจัย/ผู้ปฏิบัติงาน/ผู้ที่สนใจสามารถศึกษาด้วยตนเองและใช้อ้างอิงในการปฏิบัติงานได้อย่างถูกต้องและทันตามกาหนดเวลา ผู้เขียนหวังเป็นอย่างยิ่งว่าคู่มือเล่มนี้จะเป็นประโยชน์ต่อผู้ปฏิบัติงานหรือผู้ที่มีส่วนที่เกี่ยวข้อง
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    การวิเคราะห์: แนวทางการส่งเสริมงานวิจัยตามสาขาอัตลักษณ์ และความเชี่ยวชาญของมหาวิทยาลัยสวนดุสิตเพื่อ ขอรับทุนสนับสนุนการวิจัยจากแหล่งทุนภายนอก
    (Graphicsite, 2022-01-18) ณิชาภัส ตั้งบวรพิมล
    สถาบันวิจัยและพัฒนา มหาวิทยาลัยสวนดุสิต เป็นหน่วยงานที่สร้างสรรค์ ส่งเสริม สนับสนุน บุคลากรของมหาวิทยาลัยให้ผลิตผลงานวิจัยที่โดดเด่น สามารถนำไปเผยแพร่และใช้ประโยชน์ในระดับชาติและนานาชาติ โดยมุ่งเน้นตามอัตลักษณ์และความเชี่ยวชาญของมหาวิทยาลัยใน 7 สาขา ได้แก่ อาหาร การศึกษาปฐมวัยอุตสาหกรรมบริการ การพยาบาลและสุขภาวะ การจัดการการเกษตร การจัดการชุมชนและสิ่งแวดล้อมและนวัตกรรมการดูแลสุขภาพและการชะลอวัย ซึ่งสถาบันวิจัยและพัฒนาได้มีการส่งเสริมและสนับสนุนให้อาจารย์/นักวิจัย แสวงหาแหล่งทุนภายนอกเพื่อเป็นการพัฒนาศักยภาพในการทำวิจัย ดังนั้น เพื่อเป็นแนวทางในการส่งเสริมงานวิจัยตามสาขาอัตลักษณ์และความเชี่ยวชาญของมหาวิทยาลัยให้กับอาจารย์/นักวิจัย ภายในมหาวิทยาลัยสวนดุสิต ในการสร้างความเข้มแข็งเพื่อการขอรับทุนสนับสนุนการวิจัยจากแหล่งทุนภายนอก ผู้เขียนจึงได้ทำการวิเคราะห์: แนวทางการส่งเสริมงานวิจัยตามสาขาอัตลักษณ์และความเชี่ยวชาญของมหาวิทยาลัยสวนดุสิตเพื่อขอรับทุนสนับสนุนการวิจัยจากแหล่งทุนภายนอก เพื่อให้ผู้บริหารสามารถนำข้อมูลมากาหนดแนวทางการส่งเสริมงานวิจัยตามสาขาอัตลักษณ์และความเชี่ยวชาญของมหาวิทยาลัยสวนดุสิต และเพื่อเป็นแนวทางให้อาจารย์/นักวิจัยเขียนข้อเสนอโครงการวิจัยเพื่อขอรับทุนสนับสนุนการวิจัยจากแหล่งทุนภายนอกตามอัตลักษณ์และความเชี่ยวชาญของมหาวิทยาลัย ผู้เขียนหวังเป็นอย่างยิ่งว่ารายงานเล่มนี้จะเป็นประโยชน์ต่อผู้ที่มีส่วนที่เกี่ยวข้อง
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    STEM Education for Developing Undergraduates’ 21st Century Skills
    (Graphicsite, 2023-05-07) Chanisara Metpattarahiran
    STEM education is a learning approach that integrates science, technology, engineering, and mathematics with a focus on students’ application of knowledge and technology for solving problem. Engineering design process is included in STEM education with a purpose that students can develop innovation during their collaborative work. STEM education helps students develop skills in critical thinking, communicating, creative thinking, and teamworking. These skills are relevant to those necessary for living in the 21st century. Currently, STEM education is implemented in kindergarten, primary, and secondary levels. In addition, vocational and undergraduate levels start implementing STEM education with a purpose to develop students’ knowledge, skills, and abilities. Teacher plays an important role to transfer knowledge and encourage students to learn. Also, teacher has to motivate students to apply knowledge to solve real-life problems which will be effective for their future career.
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    The Philosophy of Sufficiency Economy and Ecological Awareness from Literature: A Case Study of “The Good Earth” by Pearl S. Buck and “A Child of the Northeast or Look I-San” by Khamphoon Boonthawee
    (Graphicsite, 2023-05-07) Teeradet Chuenpraphanusorn
    The research aims (1) to investigate, and analysis the methodology or persuasive writing techniques. (2) to analyze the Philosophy of Sufficiency Economy and Ecological Awareness from two stories and (3) to study the attitude of the reader after reading. The primary sources such as the document, novel, theories and in–depth interview-form are employed as the instrument of this research. The results reveal that both novels can answer the three research objectives as (1) Point of view, theme, plot, characterization, dramatic conflict and setting are also persuaded in both novels and portray the relationship between humans, nature and believe in the cultural society by the following details. (1.1) The point of view of the Good Earth is the first person and third person, but In A Child of the Northeast, the objective or dramatic point of view is the main point. (1.2) Two novels have similar themes in earth, homeland and environment. (1.3) The open plot appears in the two novels. (1.4) The characterizations are round or dynamic and flat or statistic. (1.5) The dramatic conflict appears in the Good Earth as; the physical, the elemental, the social and the psychological conflict, but is found as the natural conflict in A Child of the Northeast. (1.6) The two novels have the same setting; the culture, the geography or natural and the outdoors. (2) The ecological insight is characterized by a quality of wholeness and the author’s ecological awareness and holism suggests a sense of unity such as a farmer in the Asian Region, which depends on the weather, natural resources with hope in their land. Moreover, both novels are concerned with the Philosophy of Sufficiency Economy, especially the teaching of the concept “middle pathway of life”. This philosophy transfer from the actions and visions of the main characters as Wang-Lung and Koon’s father from the beginning until the end of the story. (3) After reading, the students admired the valuable concept of ecological awareness and the philosophy of sufficiency economy and it can be assumed that both novels are good examples for the new generation, particularly in the modern era.
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    8 Things Super-Performers have in Common
    (Graphicsite, 2023-05-07) Sirinart Paetyangkul
    Following someone’s page on Facebook has become one of the common things we do, and this author is one several I have been following; Mr.Parin Songpracha. He has been sharing his experiences and updating his fans with new trends and custom in business practice. The 8 Things Super-Performers have in Common is composed for several year from his success and failure experience from the beginning of his career . Over 400 of his writing and share on his fan page, only 64 topics which each has over 100 shares, are selected to be in this book. Personal impression of this book is a mixture of tips and tricks, storytelling of someone who has been through tough times until succeeded and would like to share do’s and don’ts. The book is easy to digest and practical. Anyone who works in organization or when individuals deal with people, this could be useful to reference as guidelines. There is no need to start reading chapter by chapter, it can be read from topic interested. The first jobbers, as well, could benefit from reading several chapters since the junior has fewer years of service. The book is like personal mentor!
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    Digital Business Transformation : Digital Culture Before Technology
    (Graphicsite, 2023-05-07) Pornchanit Kaew-nate
    This article is a study to highlight that digital transformation is something that businesses cannot avoid. However, the transition is not just about adopting the technology. The organizational leaders must also understand that the condition for transitional success is a harmonious change of people, systems, and contexts. This academic paper studies three issues: 1) Concept of Digital Thailand 2) Concept of Digital transformation 3) Promotion of personnel in organizations to have skills and digital culture. The study shows that digital transformation can be successful if important aspects are implemented. The principle aspects are the self-review of the organization from the vision, strategy, operational processes and value delivered to the customer as well as determining where the organization is in the digital age industry to see why there are operational delays and, most importantly, to see the qualifications of organizational leaders who need to understand digital transformation. All of this is the corporate culture in the digital transformation era, not just buying or importing technology into the organization without considering other elements. However, the definition of the word “Digital culture” is also diverse. In this academic article, it is used to define the meaning of “Digital culture” which refers to a modern corporate culture that focuses on changing the work and way of thinking of the people in the organization.
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    Longman Academic Writing Series 5: Essays to Research Paper
    (Graphicsite, 2023-05-07) Olivia P. M. Laurena
    For English language learners in the university level, their skill in writing is one of the many important skills they need to learn and master, more specifically their academic writing skills. As students’ progress in developing their writing skills, the level of difficulty with regard to vocabulary, writing structures, and the process of writing compositions gets more and more complicated, formal and, in most cases, compositions become much longer. For some English language learners, the degree of difficulty can be doubled when instruction of academic writing is not thorough, detailed, or comprehensive.
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    Guidelines for Enhancing Early Childhood Teacher Preparation and Development in Higher Education Institutions in Thailand
    (Graphicsite, 2023-05-07) Phornchulee Lungka; Sittiporn Iamsen; Wilailak Langka; Nisarat Issaramanorose; Pornluck Intamra; Poonyawee Chiropasworrapong; Ua-aree Janthon
    This research aims to study the preparation and development of early childhood teachers in Thai higher education institutions. Overall, the study established the guidelines and the policy proposals for enhancing the “preparation and development” of early childhood teachers in Thai higher education institutions; following the Standard of the National Early Childhood Development Institution. Both quantitative and qualitative data were collected with relevant groups and stakeholders in the process of preparation and development of early childhood teachers in 4 regions, the data were conducted in 2020. The participants were (1) Administrators or lectures, accountable for producing early childhood teachers, in the higher institutes in 4 regions, (2) Students in Early Childhood Education Programs, (3) School authority, mentors, student teachers, (4) Graduated in Early Childhood Education Programs, (5) Representatives from 4 relevant Ministries, (6) Early Childhood Teachers in different affiliations, (7) Senior experts in policymaking, and (8) Specialist in early childhood teacher preparation and development. The research tools included interviews, group discussions, data record forms, and the questionnaires of management and organising learning experiences for early childhood development according to the Standard of the National Early Childhood Development Institute. The qualitative data analysis was made using content analysis. The quantitative data were analyzed by descriptive statistics and inference statistics using One Way ANOVA statistical analysis, the correlation analysis, and confirmatory factor analysis (CFA). The results of the research revealed that early childhood teacher preparation conditions of higher education institutions in Thailand can be classified into 8 areas. The findings revealed that early childhood teachers in different affiliations had developed relevant knowledge, understandings and strengthening the competency in organising activities for early childhood development. However, there are several challenges facing the teachers to meet the requirements.
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    Factors Influencing Thai Tourists' Decision Making to Choose Dvaravati Civilization for Tourist Attractions
    (Graphicsite, 2023-05-07) Jirat Chuanchom; Nongluck Popichit; Anonnart Tananchat; Wijittra Srisorn
    The objective of this research was to study tourist behavior of Dvaravati civilization-based tourist attractions and find ways to develop tourist behavior of Dvaravati civilization-based tourist attractions. The researcher conducted a random survey of 18,361,221 tourists who visited the Dvaravati Civilization-based tourist attractions. The sample group consisted of 400 Thai tourists aged 20-60 years. Statistical tools used in the data analysis included percentage, mean and standard deviation Cronbach's Alpha was used to assess the reliability of the questionnaire scored at 0.980. Multiple regression analysis was also used to test the correlation among the variables. The findings showed overall opinions of tourists toward tourism behavior of Dvaravati civilization-based tourist attractions were at a high level in all aspects. For each aspect, it was found that reputation of tourist attractions was ranked first, followed by rank two asthe beauty of the tourist attractions and third rank was the value of tourism. Whereas tourism services and facilities were ranked the lowest. As for the relationship with the Dvaravati Civilization-based tourist attraction management, it was found that the relationship was at a high level of 0.601, and factors influencing Thai tourists' decision making to choose Dvaravati civilization affects the potential of Dvaravati civilization-based tourist attractions with a 0.05 level of significance level. As a result, the prediction was presented in the Equation: ŷ = 1.011 + (0.391Rta) + (0.184Bta) + (0.089Vot) + (0.103Tsf).
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    Behaviours of Thai People Amid Covid-19 Pandemic
    (Graphicsite, 2023-05-07) Sirote Pholpuntin; Sukhum Chaleysub; Nongluck Chotevithayathanin; Pornpan Buathong
    Amid the pandemic of Coronavirus 19 or Covid-19 in 2021, Suan Dusit Poll, Suan Dusit University has conducted opinion surveys on Thai people from April to June 2021 encompassing 13 topics and 24,846 samples. The survey results have reflected on the behaviours of Thai people amid the Covid-19 pandemic into 3 dimensions, namely, (1) emotion and feeling towards Covid-19 situation – Thais think the third wave of Covid-19 pandemic rapidly spread in various areas, it is scared than the two previous pandemics leading to feeling stressed, worried, anxious, worse, and despairing, (2) social and way of life – Thais cling into more social media; however, they choose to trust television media more than other media. The more they addict to the news, the more they feel anxious and stressed. They spend a lot on surgical masks and alcohol, focus on cooking and eating at their home, and love to work from home and the workplace equally. Also, they think online learning for their kids are not ready, and (3) Thai economy – Thai people do not spend their money more even though the Thai government has provided monetary compensation to assist under various kinds of projects and measurements.
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    An Investigation of the Language used on Signage in Japanese Town on Sukhumvit Road, Bangkok through the Lens of Linguistic Landscape
    (Graphicsite, 2023-05-07) Gornkrit Meemongkol; Sutsawad Jandum
    This study investigates the language diversities and Japanese language usage reflected on the signage found in Japanese town on Sukhumvit Road, Bangkok. A qualitative research method was used, with which samples were collected by taking fifty photos of signage along five alleys on Sukhumvit Road with Japanese script appearing on them. The framework of Landry & Bourhis (1997) was employed in this study. The results show that Japanese has an important role in the multilingual area of Sukhumvit Road whereas English was used as the international language. Moreover, Thai language appeared on the signage as the national language but English was still the main language used to communicate with the target customers of various nationalities. It is inferred that most people in the area understand everyday English well. Additionally, the signage of Japanese restaurants was the most prominent and most of them represent Japanese culture. In addition, horizontal text was evident in the system of writing. This may be influenced by the Thai writing system as well as the Western languages. Furthermore, Kanji scripts were the most used on the signage compared to Hiragana and Katakana scripts. Overall, Kanji, as the picture scripts of Japanese language, may convey the meaning of lexical words to readers effectively.
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    English for Research Writing
    (Graphicsite, 2023-05-07) Woravit Kitjaroenpaiboon
    English is widely used as a major language for research writing (Grabe & Kaplan, 1997; Hyland, 2012; Kaplan & Baldauf, 2005). However, not all researchers (particularly non-native English and novice researchers) can use English efficiently for this purpose (Cho, 2004; Flowerdew, 1999). When competing with experienced native English researchers for publication, the non-native English and novice researchers are at a distinct disadvantage (Burrough-Boenisch, 2003). They sometimes feel marginalized from the international academic community. Reasons for non-native English researcher’s feelings of marginalization could be due to: i) writing the research article is linguistically, culturally, and disciplinary specific (Swales, 2004) and / or ii) some researchers might not be familiar with the lexical, grammatical, syntactical, semantic, and pragmatic conventions regarding a research article (Kaplan & Baldauf, 2005).
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    A Study of Ideal and Perceived Images of Thailand Based on Inbound Tourists Perception
    (Graphicsite, 2023-05-08) Nuchruedee Rooymai
    This research had two aims, (1) to determine information sources influencing inbound tourist’s perception on the ideal image of Thailand (images of Thailand before visiting) and (2) to compare between ideal and perceived images (images of Thailand after travelling). Data was gathered from 400 inbound tourists who had experiences in travelling in Thailand. Selection of respondents of inbound tourists, by accidental sampling at Suvannabhum Airport 250 respondents and at Don Muang Airport 150 respondents. The research tools used in the study were structured questionnaires. The statistics for test the hypothesis “The ideal and perceived image of Thailand is significantly different” is a t-test. The study findings are as follows 1. The majority of respondents were mostly female, single and aged under 30 years old. Most respondents had Bachelor Degree in Education, were professional employees and earned income less than 20,000 US$ per year. The dominant characteristics are western (England, Germany, Russia, Sweden, Norway and Australia, respectively), spending from 10 to 20 days in Thailand, travelling alone, and their visit was mainly influenced by the nature and climate. Furthermore, most of them claimed the significant sources of Thailand information were their friends and social media, respectively. The social media they accessed regarding Thailand information, they mainly mentioned websites i.e., www.lonelyplanet.com and www. tripadvisor.com, respectively.Travel public relations agencies most used personal media or word of mouth, followed by social media especially the website www. lonelyplanet.com and www.tripadvisor.com.(2) Most respondents positively perceived ideal images of Thailand and reported positive perceived images of Thailand with very good level in all aspects. Significantly, the various kinds of food was given the highest score of both ideal and perceived images of Thailand. (3) The comparison between ideal images and perceived images of Thailand reveals that after travelling the scores given to an aspect of various kinds of food decreased, while the highest scores were given to an aspect of natural resources and environment. (4)The hypothesis test showed the difference in ten aspects between ideal images and perceived images of Thailand including aspects of natural resources and environment, safety of places, various kinds of food, excellence of hotels, worthiness of shopping, reasonability of service prices, information for travel, residential information, discounts for travel, and information publication for tourists by agencies and/or government organizations.
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    Perspective of Women between Two Cultures in France in the 18 Century and China in the 20 Century from the Queen’s Confession by Vitoria Holt and the Good Earth by Pearl S. Buck
    (Graphicsite, 2023-05-08) Teeradet Chuenpraphanusorn; Prakit Bhulapatna; Ongorn Snguayat
    The objective of this research was to study the perspective of women from the Queen’s Confession by Vitoria Holt and the Good Earth by Pearl S. Buck. The analytical method from two novels, the history, patriarchy concept and feminism concepts were implemented in this investigation. Analysis was conducted using four conceptual frame works: the women's role, women’s values, social disparity or inequality and other social factors. The results found that; 1) the concept of the women’s role, especially, the political bargaining can be seen in The Queens’s Confession, but in The Good Earth, the women were an exploitation tool for their family. In regard to being a follower; the two novels had similar ideas in the “arranged marriage”. Moreover, in the genealogy aspect, the women of the two novels had the same status in order to produce heirs for the male’s family and taking care of the family. 2) with the women’s values aspect, it was obviously found in the Queen’s Confession, especially the main characters were bullied regarding ethnic issues. But in the Chinese society under the concept of “the body under an orchestration”, can be initiated from the women, who were suffering in a value of beauty such as foot binding. 3) In the concept of the social disparity; the women tyrannical by the social class and gender, can be found with the high and low social status of the woman. Also, in the concept of the women under the social pressure; the two novels had the same believes in the patriarchal concept. It is no great surprise that the man was also a big person of the family from the past until now. Lastly, 4) In the aspect of other elements of society that effect women; mainly in the moral and customary issues, it used to be a strong social frame to control the women of the two novels such as not being able to make decisions by herself, but only permitted women to function in the family role.
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    Biber’s Corpus-based Multidimensional Analysis to Investigate Lexico-grammatical Patterns and the Underlying Communicative Functions
    (Graphicsite, 2023-05-08) Woravit Kitjaroenpaiboon; Benjamas Khamsakul; Samniang Fahkrajang; Sutan Mumdaeng; Prissana Fongsarun; Wilasinee Ploylermsaeng; Witchaya Tiyapongprapbhan
    Douglas Biber is a veteran in corpus linguistics which is a field of linguistics studying natural written or spoken languages to better understand how the language is used and now is attracting numerous linguists’ interests. One salient contribution of corpus linguistics for present linguistic studies is that it helps reveal lexicogrammatical patterns (or grammatical collocations) naturally used in the language together with their underlying communicative functions. Biber is said to be a pioneer in this field of study and to have employed a statistical approach (Multidimensional Analysis: MA) to investigate lexico-grammatical collocations in his corpus of written and spoken discourses. This paper thus elaborates to what extent Biber’s Corpus-based Multidimensional Analysis has contributed to studies in the field. After reviewing literatures related to the topic, the writers of this paper found that numerous scholars have agreed that Biber’s Corpus-based Multidimensional Analysis is relatively good for studying lexico-grammatical patterns and their communicative functions and can further be applied for other studies particularly in the corpus linguistics field.
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    Gastronomy Tourism in Ayutthaya World Heritage from Tourist’s Perspective
    (Graphicsite, 2023-05-08) Pannee Suanpang; Jiranuch Sopa; Apiradee Arnmanee; Jatupon Dongjit
    Gastronomy tourism is typically characterized as the pursuit of a unique experience of eating and drinking in the originality of a dish and is indigenous to a place, region, or country, covers the basic themes of local dishes. The gastronomy tourism in Ayutthaya, Thailand has high potential especially in the many activities that link to World Heritage site, therefore it requires a study of the tourist ‘perception and motivation for travel. The aim of this study consist of the following: (1) study tourist’s motivation for gastronomy tourism in Ayutthaya World Heritage and (2) Conduct a factor analysis of the tourist’s motivation for gastronomy tourism in Ayutthaya World Heritage. A quantitative research approach was conducted by collecting data from 385 questionnaires. The results found that (1) tourist’s motivation to visit Ayutthaya was to make merit and pay respect to the Buddha followed by gastronomy tourism and their search for food information from food review pages. The gastronomy activities that tourists are interested in consisted of eating by the rivers site and visiting historical sites. Factors affecting the decision to travel to Ayutthaya for gastronomy tourism is a restaurant with good atmosphere and average food cost per meal of 1,000-1,500 baht. (2) The factor affecting motivation in gastronomy tourism in Ayutthaya World Heritage consisted of 1 latent variable and 7 observable variables. The relationship was in the range [0.223, 0.490] and the CFA affecting gastronomy tourism motivation showed that the gastronomy tourism product aspect was the factor affecting motivation has a maximum component weight followed by physical appearance and price, 77.30%, 75.40% and 61.70%, respectively.
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    The Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province
    (Graphicsite, 2023-05-08) Jirat Chuanchom; Yutthapong Leelakitpaisarn; Pornpen Traiphong; Sarid Sriyothin; Pimmada Wichasin; Nongluck Popichit; Tananyaphat Srinathiyawasin; Chayapon Chomchaiya
    The objective of this research was to study homestay management in correlation with service expectations for homestays and to study the potential of homestay management and the affects to service expectations for homestays. The researcher conducted a random survey of tourist who visited homestays in Phra Nakhon Si Ayutthaya Province. The quantitative approach using semi-structured questionnaires to collect data from the sample group that consisted of 400 Thai tourists agedbetween 20-60 years. The statistical tools used in the data analysis included percentage, mean and standard deviation and Cronbach's Alpha was used to assess the reliability of the questionnaire at .996. Multiple regression analysis was also used to test the correlation among the variables. The findings showed relationships with the potential of homestay management were correlated with the expectation of service of homestays in accommodating tourists at a high level of .671, and the potential of homestays management of entrepreneurs that affect their service expectations for homestay with a 0.05 level of significance level. As a result, the prediction was presented in the Equation: ŷ = .095 + (.345Fin) + (.072Pro) + (.269Cus) + (.811Learn) means the value of Finance, Customer and Learning & Growth when it increases by 1 unit Y (service expectations for homestay), it increases to .095 + (.345) + (.072) + (.269) + (.811) = 1.592.