Development of a sustainable tourist destination based on the creative economy: A case study of Klong Kone mangrove community, thailand

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dc.contributor.authorAunkrisa Sangchumnong
dc.contributor.correspondenceA. Sangchumnong; Suan Dusit University, Bangkok, 10300, Thailand; email: aunkrisa_san@dusit.ac.th
dc.date.accessioned2025-03-10T07:36:31Z
dc.date.available2025-03-10T07:36:31Z
dc.date.issued2019
dc.description.abstractKlong Kone Mangrove Community in Central Thailand is a famous destination for ecotourism. The sustainability of tourist destinations is of vital concern to the creative economy concept. Thus, participatory action research was applied to investigate the local tourist attractions, to identify this destination's problems, and to discuss potential solutions among the participants in the community. The results demonstrated that the main issue at this destination is the unequal distribution of income generated by tourism, which has caused severe conflicts among the local people. The solutions sourced from the panel discussion and questionnaires indicated that the majority of local people should be involved in the tourism industry and that tourism careers can attract younger people to return and work at home after graduation. Moreover, in order to enhance this destination's sustainability based on the creative economy concept, the results from the study were summarized and four significant identities of Klong Kone were suggested: mangrove planting, opossum shrimp paste, water sports activities, and seafood restaurants. All of these should be promoted based on four keys: 1) careful design and planning in line with creative ideas, 2) prudence in the design and planning of tourism development that corresponds to the market, 3) community involvement that is capable of thinking, planning, using resources, and sharing consequences, and 4) designing tourism that adheres to the concepts of sustainable tourism. � 2018 Kasetsart University. Publishing services by Elsevier B.V.
dc.identifier.citationKasetsart Journal of Social Sciences
dc.identifier.doi10.1016/j.kjss.2018.02.002
dc.identifier.issn24523151
dc.identifier.scopus2-s2.0-85045879013
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4868
dc.languageEnglish
dc.publisherKasetsart University Research and Development Institute
dc.rightsAll Open Access; Gold Open Access
dc.rights.holderScopus
dc.subjectCreative economy
dc.subjectKlong Kone mangrove forest
dc.subjectLocal participation
dc.subjectMangrove community destination
dc.subjectSustainable tourism development Female
dc.titleDevelopment of a sustainable tourist destination based on the creative economy: A case study of Klong Kone mangrove community, thailand
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85045879013&doi=10.1016%2fj.kjss.2018.02.002&partnerID=40&md5=818d98626c2ec790d810ed191c7dfa01
oaire.citation.endPage649
oaire.citation.issue3
oaire.citation.startPage642
oaire.citation.volume40
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