Examining TouristsÕ Attitude Towards the Religious Tourism in Thailand

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dc.contributor.authorJirawat Anuwichanont
dc.contributor.authorSirivan Serirat
dc.contributor.authorPanisa Mechinda
dc.contributor.authorPaiboon Archarungroj
dc.date.accessioned2025-03-10T07:36:06Z
dc.date.available2025-03-10T07:36:06Z
dc.date.issued2020
dc.description.abstractTo date, the religious tourism, one of the fastest emerging modes of tourism in Thailand, not only boosts domestic travel but also contributes significantly to the promotion of Dhamma practice to visitors according to Buddhist principles. Consequently, the examination of the factors as well as touristsÕ underlying expectation and perception influencing the religious tourism, including merit-making and Dhamma-practicing tourism, is vital for the sustainable development of this mode of tourism. Thus, this study was aimed to: (1) explore the influence of the activities related to precepts, meditation and wisdom on meritorious actions and defilements of merit-making tourists and Dhamma practitioners; (2) explore the factors influencing overall satisfaction and future behavioral trends of merit-making tourists and Dhamma practitioners; and (3) compare the differences between expectations and perceptions towards tourism activities. The empirical findings supported the activities related to precepts, meditation and wisdom as the determinants of meritorious actions and defilements as hypothesized. It was noted that the attitudes towards merit-making innovations and Dhamma learning and practicing innovations were found to be the most powerful determinants of overall satisfaction and future behavioral trends. Lastly, expectation and perception towards tourism activities were significantly different. Marketing implications were discussed. Copyright © 2020 GMP Press and Printing.
dc.identifier.citationReview of Integrative Business and Economics Research
dc.identifier.issn24146722
dc.identifier.scopus2-s2.0-85088564830
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4790
dc.languageEnglish
dc.publisherGMP Press & Printing Co.,
dc.rights.holderScopus
dc.subjectDhamma Practice
dc.subjectExpectation
dc.subjectPerception
dc.subjectReligious Tourism
dc.titleExamining TouristsÕ Attitude Towards the Religious Tourism in Thailand
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85088564830&partnerID=40&md5=e58f3900ab777afbcab1ca684ea74bf4
oaire.citation.endPage66
oaire.citation.issue3
oaire.citation.startPage55
oaire.citation.volume9
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