Lessons Learned from Community-Based Tourism: An Analysis of a Case Study

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dc.contributor.authorAunkrisa Sangchumnong
dc.contributor.authorSaowatarn Samanit
dc.contributor.authorSarat Ritronasak
dc.contributor.authorJutamas Chaopipattanna
dc.contributor.authorTipvimon Prasertsri
dc.date.accessioned2025-03-03T06:28:07Z
dc.date.available2025-03-03T06:28:07Z
dc.date.issued2023-02-01
dc.description.abstractCommunity-based tourism is becoming popular, and the better-improved community and tourism convince many communities. This research focuses on Ban Sam Kha's experience; however, a lack of tourist development and promotion expertise will make them fail quickly. Knowing other communities' experiences will help. This qualitative participatory action research project used planning, acting, observing, and reflecting on the findings with target group action review (AAR) questions. The data gathering methods were conducted with 10 participants using in-depth interviews, 50 villagers in a knowledge exchange, and three rounds of a focus group discussion with 25 participants. From the results, Ban Sam Kha Community is an experience tourism destination with learning from community knowledge based on the creativity of the research process leading to tourism activities and tourist routes that connect the wisdom of various communities and their community ways that have been applied to the successful solving of development problems, which can be defined as “experience tourism and community learning”. This research includes policy recommendations and a model for others to use. Thus, all relevant parties in all sectors should cooperate in policy formation to decide policies and devise directions and strategies for their practical deployment.
dc.description.sponsorshipWe confirm no funding was received for this research work.
dc.identifier.citation8 PUBLICATIONS 84 CITATIONS
dc.identifier.otherCopyright © 2023 A. Sangchumnong et al., licensed to Fernando Martins De Bulhão (FMDB) Publishing Company. This is an open access article distributed under CC BY-NC-SA 4.0, which allows unlimited use, distribution, and reproduction in any medium with proper attribution.
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4259
dc.publisherFMDB Transactions on Sustainable Management Letter
dc.relation.ispartofseriesVol. 1, No. 3, 2023
dc.subjectCommunity-based Tourism
dc.subjectLessons Learned
dc.subjectParticipatory Action Research
dc.subjectAfter Action Review
dc.subjectQualitative Participatory Action Research method
dc.subjectBan Sam Kha Community
dc.subjectMinistry of Tourism and Sports.
dc.titleLessons Learned from Community-Based Tourism: An Analysis of a Case Study
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