Central thai food culture and acculturation during world war ii and the Vietnam war

dc.contributor.authorRatiwan Watanasin
dc.contributor.correspondenceR. Watanasin; Department of Marketing, Faculty of Management Science, Suan Dusit University, Bangkok, Thailand; email: rwatanasin@yahoo.com
dc.date.accessioned2025-03-10T07:36:05Z
dc.date.available2025-03-10T07:36:05Z
dc.date.issued2020
dc.description.abstractAs food has a substantial cultural and economic value, globalization and the Internet have posed challenges to traditional culture. As previous research on Thai food has focused on recipes and the consumption behavior of the royal family and upper-class Thai citizens, this study therefore aims to investigate the Thai food culture of ordinary Thais before the proliferation of a foreign food culture. Senior citizens from diverse socio-economic backgrounds in central Thailand who witnessed two major cultural encounters, specifically World War ii and the Vietnam War, were interviewed until full data was obtained. Content analysis within the guidelines of consumer behavior analysis was conducted. The findings confirm that central food culture has been passed down over generations and has become firmly established. Unless there has been con-venient access to provincial centers, then, food from other regions has seldom been consumed. Also, before globalization, acculturation with foreign foods was barely no-ticeable. Overall, a key driver of this acculturation was so-called Òfood availabilityÓ. © koninklijke brill nv, leiden, 2020.
dc.identifier.citationManusya
dc.identifier.doi10.1163/26659077-02302004
dc.identifier.issn8599920
dc.identifier.scopus2-s2.0-85090634863
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4762
dc.languageEnglish
dc.publisherChulalognkorn University
dc.rightsAll Open Access; Gold Open Access
dc.rights.holderScopus
dc.subjectFood acculturation
dc.subjectFood culture
dc.subjectThai food
dc.titleCentral thai food culture and acculturation during world war ii and the Vietnam war
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85090634863&doi=10.1163%2f26659077-02302004&partnerID=40&md5=733c117ae8401701aa78755291bd2878
oaire.citation.endPage223
oaire.citation.issue2
oaire.citation.startPage205
oaire.citation.volume23
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