The effects of destination image on tourist satisfaction: The case of don-wai floating market in Nakhon Pathom, Thailand

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dc.contributor.authorNapaporn Janchai
dc.contributor.authorGlenn Baxter
dc.contributor.authorPanarat Srisaeng
dc.date.accessioned2025-03-10T07:36:05Z
dc.date.available2025-03-10T07:36:05Z
dc.date.issued2020
dc.description.abstractThe aim of this study was to analyse the effects of a Floating Market's destination image on tourist satisfaction. A closed-question questionnaire was prepared drawing from the attributes that influence tourist destination satisfaction in the literature. The sample in the study consisted of 200 tourists who visited Nakhon Pathom's Don Wai Floating Market in January 2018. Multiple regression analyses were applied to empirically test the study's four hypotheses. The results found that the uniqueness of nature, uniqueness of history, and uniqueness of tourist products are the most critical factors affecting the tourists' satisfaction at the 95 percent significance level. However, the uniqueness of architecture factor did not have a significant effect on tourist satisfaction. The study for the first time established an empirical relationship between the uniqueness of nature, uniqueness of history, and uniqueness of tourist products of a floating market and tourist satisfaction with a Floating Market as a tourist destination. These insights may help other Floating Markets to better understand the factors that influence tourist satisfaction with such facilities. © 2020 University of Primorska. All rights reserved.
dc.identifier.citationAcademica Turistica
dc.identifier.doi10.26493/2335-4194.13.139-151
dc.identifier.issn18553303
dc.identifier.scopus2-s2.0-85099866135
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4768
dc.languageEnglish
dc.publisherUniversity of Primorska
dc.rightsAll Open Access; Gold Open Access
dc.rights.holderScopus
dc.subjectDestination image
dc.subjectFloating market
dc.subjectThailand
dc.subjectTourism management
dc.subjectTourist satisfaction
dc.titleThe effects of destination image on tourist satisfaction: The case of don-wai floating market in Nakhon Pathom, Thailand
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85099866135&doi=10.26493%2f2335-4194.13.139-151&partnerID=40&md5=6a8b891c3a35f7a874ddf361a5f3792d
oaire.citation.endPage151
oaire.citation.issue2
oaire.citation.startPage139
oaire.citation.volume13
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