THM-Article

Permanent URI for this collection

https://repository.dusit.ac.th/handle/123456789/2010

Browse

Browsing THM-Article by Author "Jutamas Chaopipattana"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Toward Integration of Museum-Tourism Destination Management in Thailand: A Qualitative Analysis of Employee Perspectives
    (สำนักพิมพ์รัชตภาคย์, 2024-04-06) Aunkrisa Sangchumnong; Manop Saengchamnong; Juthaporn Boonkheereerut; Nipont Raviyan; Jutamas Chaopipattana
    This research aims to understand the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization and to suggest management guidelines to improve the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization. The findings of the workshop study, which involved 44 key informants chosen through a methodical sampling process as stakeholders in science and tourism museum organizations, may provide insight into how staff members relate to the operation in terms of their needs, expectations, and expressions of satisfaction, safety, occupational hygiene, and working conditions. The study found that there were differing opinions among the staff members regarding the organization's vision and mission. It also identified important problems regarding the museum's role in advancing scientific knowledge, disseminating scientific knowledge, promoting educational equity, and presenting museum tourism. The outcome suggested a set of management guidelines, such as 1) creating an inspiring environment that might satisfy the stakeholders and fulfill the intended goals; 2) work-life balance; 3) satisfaction improvement; 4) diverse skills promotion and development; 5) transparent leadership; and 6) effective communication channels.