THM-Article

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Browsing THM-Article by Author "Aunkrisa Sangchumnong"

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    Lessons Learned from Community-Based Tourism: An Analysis of a Case Study
    (FMDB Transactions on Sustainable Management Letter, 2023-02-01) Aunkrisa Sangchumnong; Saowatarn Samanit; Sarat Ritronasak; Jutamas Chaopipattanna; Tipvimon Prasertsri
    Community-based tourism is becoming popular, and the better-improved community and tourism convince many communities. This research focuses on Ban Sam Kha's experience; however, a lack of tourist development and promotion expertise will make them fail quickly. Knowing other communities' experiences will help. This qualitative participatory action research project used planning, acting, observing, and reflecting on the findings with target group action review (AAR) questions. The data gathering methods were conducted with 10 participants using in-depth interviews, 50 villagers in a knowledge exchange, and three rounds of a focus group discussion with 25 participants. From the results, Ban Sam Kha Community is an experience tourism destination with learning from community knowledge based on the creativity of the research process leading to tourism activities and tourist routes that connect the wisdom of various communities and their community ways that have been applied to the successful solving of development problems, which can be defined as “experience tourism and community learning”. This research includes policy recommendations and a model for others to use. Thus, all relevant parties in all sectors should cooperate in policy formation to decide policies and devise directions and strategies for their practical deployment.
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    Toward Integration of Museum-Tourism Destination Management in Thailand: A Qualitative Analysis of Employee Perspectives
    (สำนักพิมพ์รัชตภาคย์, 2024-04-06) Aunkrisa Sangchumnong; Manop Saengchamnong; Juthaporn Boonkheereerut; Nipont Raviyan; Jutamas Chaopipattana
    This research aims to understand the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization and to suggest management guidelines to improve the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization. The findings of the workshop study, which involved 44 key informants chosen through a methodical sampling process as stakeholders in science and tourism museum organizations, may provide insight into how staff members relate to the operation in terms of their needs, expectations, and expressions of satisfaction, safety, occupational hygiene, and working conditions. The study found that there were differing opinions among the staff members regarding the organization's vision and mission. It also identified important problems regarding the museum's role in advancing scientific knowledge, disseminating scientific knowledge, promoting educational equity, and presenting museum tourism. The outcome suggested a set of management guidelines, such as 1) creating an inspiring environment that might satisfy the stakeholders and fulfill the intended goals; 2) work-life balance; 3) satisfaction improvement; 4) diverse skills promotion and development; 5) transparent leadership; and 6) effective communication channels.