The Influence of Seasonality on the Sustainability of Livelihoods of Households in Rural Tourism Destinations

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dc.contributor.authorZhen Su
dc.contributor.authorRuyi Wen
dc.contributor.authorYanyu Zeng
dc.contributor.authorKai Ye
dc.contributor.authorTanaporn Khotphat
dc.contributor.correspondenceY. Zeng; Department of Tourism Management, School of Business, Guangxi University, Nanning, 530004, China; email: 2002302043@st.gxu.edu.cn
dc.date.accessioned2025-03-10T07:35:06Z
dc.date.available2025-03-10T07:35:06Z
dc.date.issued2022
dc.description.abstractEven though seasonality is an important concern in tourism research, only a few scholars have focused on the seasonality of rural tourism. Therefore, this study examines seasonality in rural tourism destinations. We adopt a mixed research approach to explore the sustainable livelihoods of households in rural tourism destinations from a seasonality perspective, using the case of rural tourism destinations in Yulong River basin, Guangxi, China. First, in-depth interviews and grounded theory are used to construct a sustainable livelihood model for households in rural tourism destinations under the influence of seasonality. Second, the model is tested using the data envelopment analysis model and statistical analysis. We find that (1) psychological capital, a previously neglected livelihood capital, is an important component of rural householdsÕ livelihood capital in rural tourism destinations under the influence of seasonality; (2) rural tourism does not significantly improve rural livelihoods due to seasonal influences; and (3) participating in tourism work in the off-season and combining it with other work practices are the main livelihood strategies of rural households to cope with seasonality; however, over-dispersing resources reduces the livelihood efficiency. This studyÕs findings will prove useful for policy formation by governments to deal with seasonality in rural tourism. © 2022 by the authors.
dc.identifier.citationSustainability (Switzerland)
dc.identifier.doi10.3390/su141710572
dc.identifier.issn20711050
dc.identifier.scopus2-s2.0-85137900600
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4630
dc.languageEnglish
dc.publisherMDPI
dc.rightsAll Open Access; Gold Open Access
dc.rights.holderScopus
dc.subjectmixed research method
dc.subjectrural tourism destinations
dc.subjectseasonality
dc.subjectsustainable livelihoods
dc.titleThe Influence of Seasonality on the Sustainability of Livelihoods of Households in Rural Tourism Destinations
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85137900600&doi=10.3390%2fsu141710572&partnerID=40&md5=605385388381ebbad550f4f2f89d9755
oaire.citation.issue17
oaire.citation.volume14
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