International tourists' service quality perception and behavioral loyalty toward medical tourism in Bangkok Metropolitan area

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dc.contributor.authorAurathai Lertwannawit
dc.contributor.authorNak Gulid
dc.contributor.correspondenceA. Lertwannawit; Suan Dusit Rajabhat University, Dusit, Bangkok 10300, Building 1, 295 Rachasima Road, Thailand; email: aurathai@gmail.com
dc.date.accessioned2025-03-10T07:37:41Z
dc.date.available2025-03-10T07:37:41Z
dc.date.issued2011
dc.description.abstractThis research assesses the relationship between service quality, value, satisfaction, and brand trust on the behavioral loyalty of international tourists acting as medical tourists toward private hospital medical services in the Bangkok Metropolitan area. A quantitative study was performed using 400 international tourists who use medical service from private hospitals in Thailand. Structural equation analysis is used to test the hypotheses. The results indicate that there are significant positive relationships between service quality and value (H1), satisfaction (H2), and brand trust (H3). Value (H4), satisfaction (H5), and brand trust (H6) have significant positive relationships with behavioral loyalty. Service quality has an indirect effect on behavioral loyalty by having value, satisfaction, and brand trust function as mediators. Finally, nationality has no moderating effect on the relationship between service quality and value (H7), satisfaction (H8), and brand trust (H9). © 2011 The Clute Institute.
dc.identifier.citationJournal of Applied Business Research
dc.identifier.doi10.19030/jabr.v27i6.6460
dc.identifier.issn8927626
dc.identifier.scopus2-s2.0-80055100999
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/5017
dc.languageEnglish
dc.rightsAll Open Access; Bronze Open Access
dc.rights.holderScopus
dc.subjectBehavioral Loyalty
dc.subjectMedical Tourism
dc.subjectSatisfaction
dc.subjectService Quality
dc.subjectValue
dc.subjectBrand Trust
dc.titleInternational tourists' service quality perception and behavioral loyalty toward medical tourism in Bangkok Metropolitan area
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-80055100999&doi=10.19030%2fjabr.v27i6.6460&partnerID=40&md5=f301172c34f3e476964c4604f991a28d
oaire.citation.endPage11
oaire.citation.issue6
oaire.citation.startPage1
oaire.citation.volume27
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