Digital Business Transformation: Digital Culture Before Technology

Simple item page
dc.contributor.authorPornchanit Kaew-Nate
dc.contributor.correspondenceP. Kaew-Nate; Faculty of Management Science, Suan Dusit University, Bangkok, 10300, Thailand; email: Pornchanit_dusit@ac.th
dc.date.accessioned2025-03-10T07:35:28Z
dc.date.available2025-03-10T07:35:28Z
dc.date.issued2021
dc.description.abstractThis article is a study to highlight that digital transformation is something that businesses cannot avoid. However, the transition is not just about adopting the technology. The organizational leaders must also understand that the condition for transitional success is a harmonious change of people, systems, and contexts. This academic paper studies three issues: 1) Concept of Digital Thailand 2) Concept of Digital transformation 3) Promotion of personnel in organizations to have skills and digital culture. The study shows that digital transformation can be successful if important aspects are implemented. The principle aspects are the self-review of the organization from the vision, strategy, operational processes and value delivered to the customer as well as determining where the organization is in the digital age industry to see why there are operational delays and, most importantly, to see the qualifications of organizational leaders who need to understand digital transformation. All of this is the corporate culture in the digital transformation era, not just buying or importing technology into the organization without considering other elements. However, the definition of the word ÒDigital cultureÓ is also diverse. In this academic article, it is used to define the meaning of ÒDigital cultureÓ which refers to a modern corporate culture that focuses on changing the work and way of thinking of the people in the organization. © 2021, Research and Development Institute Suan Dusit University. All rights reserved.
dc.identifier.citationJournal of Multidisciplinary in Social Sciences
dc.identifier.issn26730235
dc.identifier.scopus2-s2.0-85170652711
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4697
dc.languageEnglish
dc.publisherResearch and Development Institute Suan Dusit University
dc.rights.holderScopus
dc.subjectDigital business transformation
dc.subjectDigital culture
dc.subjectDigital organization
dc.titleDigital Business Transformation: Digital Culture Before Technology
dc.typeReview
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85170652711&partnerID=40&md5=4c39714e5d7a2c0649aac2336ebad10c
oaire.citation.endPage84
oaire.citation.issue1
oaire.citation.startPage78
oaire.citation.volume17
Files
Collections
SCOPUS 2021