The Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province

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dc.contributor.authorJirat Chuanchom
dc.contributor.authorYutthapong Leelakitpaisarn
dc.contributor.authorPornpen Traiphong
dc.contributor.authorSarid Sriyothin
dc.contributor.authorPimmada Wichasin
dc.contributor.authorNongluck Popichit
dc.contributor.authorTananyaphat Srinathiyawasin
dc.contributor.authorChayapon Chomchaiya
dc.contributor.correspondenceJ. Chuanchom; Faculty of Management Science, Suan Dusit University, Bangkok, 10300, Thailand; email: chiruchchiruch@hotmail.com
dc.date.accessioned2025-03-10T07:35:06Z
dc.date.available2025-03-10T07:35:06Z
dc.date.issued2022
dc.description.abstractThe objective of this research was to study homestay management in correlation with service expectations for homestays and to study the potential of homestay management and the affects to service expectations for homestays. The researcher conducted a random survey of tourist who visited homestays in Phra Nakhon Si Ayutthaya Province. The quantitative approach using semi-structured questionnaires to collect data from the sample group that consisted of 400 Thai tourists agedbetween 20-60 years. The statistical tools used in the data analysis included percentage, mean and standard deviation and Cronbach's Alpha was used to assess the reliability of the questionnaire at .996. Multiple regression analysis was also used to test the correlation among the variables. The findings showed relationships with the potential of homestay management were correlated with the expectation of service of homestays in accommodating tourists at a high level of .671, and the potential of homestays management of entrepreneurs that affect their service expectations for homestay with a 0.05 level of significance level. As a result, the prediction was presented in the Equation: _ = .095 + (.345Fin) + (.072Pro) + (.269Cus) + (.811Learn) means the value of Finance, Customer and Learning & Growth when it increases by 1 unit Y (service expectations for homestay), it increases to .095 + (.345) + (.072) + (.269) + (.811) = 1.592. © 2022, Research and Development Institute Suan Dusit University. All rights reserved.
dc.identifier.citationJournal of Multidisciplinary in Social Sciences
dc.identifier.issn26730235
dc.identifier.scopus2-s2.0-85170691838
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4634
dc.languageEnglish
dc.publisherResearch and Development Institute Suan Dusit University
dc.rights.holderScopus
dc.subjectExpectations
dc.subjectHomestay
dc.subjectPhra Nakhon Si Ayutthaya province
dc.subjectService
dc.titleThe Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85170691838&partnerID=40&md5=c026a31c28ae70063bc0b8db55abd486
oaire.citation.endPage67
oaire.citation.issue1
oaire.citation.startPage60
oaire.citation.volume18
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