The Evolution of Qatar Airways in AustraliaÕs International Air Travel Market

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dc.contributor.authorGlenn Baxter
dc.contributor.correspondenceG. Baxter; School of Tourism and Hospitality Management, Suan Dusit University, Prachaup Khiri Khan, 77110, Thailand; email: g_glennbax@dusit.ac.th
dc.date.accessioned2025-03-10T07:34:44Z
dc.date.available2025-03-10T07:34:44Z
dc.date.issued2023
dc.description.abstractThe objective of this study was to examine the evolution of Qatar Airways in AustraliaÕs international air travel market. The study covers the period 2009 to 2021. Qatar AirwayÕs Australian route network has evolved since the airline first commenced services to Melbourne in 2009. The airline expanded its Australian route network in 2012, when it introduced services to Perth, Western Australia. Adelaide and Sydney were added to the airlineÕs Australian route network in 2016. In 2018, Canberra joined the airlineÕs Australian route network. The airline introduced services to Brisbane in 2020, thus giving it five Australian gateway airports. In May 2022, Qatar Airways and Virgin Australia signed a partnership agreement which includes a codeshare agreement and loyalty partnership benefits. The new codeshare agreement will enable Qatar AirwaysÕ passengers to travel to 35 destinations throughout Virgin AustraliaÕs domestic network. In addition, Qatar Airways passengers will also have access to Virgin AustraliaÕs recently relaunched short-haul international markets including Fiji and Queenstown, New Zealand. Qatar Airways inbound and outbound passenger traffic exhibited an upward growth trend from 2009 to 2019. Qatar Airways annual enplaned inbound passengers increased from a low of 2,468 passengers in 2009 to a high of 611,716 passengers in 2019. The airlineÕs enplaned outbound passengers increased from a low of 2,407 passengers in 2009 to a high of 663,444 passengers in 2019. Importantly, Qatar Airways continued to serve AustraliaÕs international air travel market in both 2020 and 2021. However, the COVID 19 pandemic and the related government response measures had an impact on the airlineÕs passenger traffic in both 2020 and 2021. The case study also revealed that throughout the study period Qatar Airways deployed larger aircraft types, for example, the Airbus A350-1000 and the Airbus A380, to accommodate the higher levels of passenger demand in the Australian markets that it served. © 2023, Research and Development Institute Suan Dusit University. All rights reserved.
dc.identifier.citationJournal of Multidisciplinary in Social Sciences
dc.identifier.issn26730235
dc.identifier.scopus2-s2.0-85170703908
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4534
dc.languageEnglish
dc.publisherResearch and Development Institute Suan Dusit University
dc.rights.holderScopus
dc.subjectAirline
dc.subjectAirline passenger market share
dc.subjectAviation market
dc.subjectCase study
dc.subjectQatar Airways
dc.titleThe Evolution of Qatar Airways in AustraliaÕs International Air Travel Market
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85170703908&partnerID=40&md5=b7a30ce3d7c6dc753bef3c2fbe76e1af
oaire.citation.endPage18
oaire.citation.issue2
oaire.citation.startPage1
oaire.citation.volume19
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