A Model for Human Capital Competency Development by Upgrading the Basic Economy through Community-Based Tourism under the Concept of Innovative Businesses for Society and Communities and the Creative Economy to Develop Tourism for Thai Tourists in Suphan Buri Province in the New Normal

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dc.contributor.authorWanphen Kuensman
dc.contributor.authorWipada Mukda
dc.contributor.authorSarinya Somboon
dc.contributor.correspondenceW. Mukda; Faculty of Management Science, Suan Dusit University, Thailand; email: amimukda9002@gmail.com
dc.date.accessioned2025-07-07T18:11:58Z
dc.date.available2025-07-07T18:11:58Z
dc.date.issued2024
dc.description.abstractThis study aimed to: 1) investigate a participatory community-based tourism management model for Thai tourists in Suphan Buri during the New Normal; 2) examine a model for human capital competency development through community-based tourism for Thai tourists in Suphan Buri during the New Normal; and 3) propose guidelines for enhancing human capital through community-based tourism by integrating innovative business and creative economy concepts. Research instruments included questionnaires from 400 residents, in-depth interviews with 100 key informants, and focus group discussions involving 30 community leaders and members. Data were analyzed using statistical methods such as frequency, percentage, mean, and standard deviation, followed by a synthesis and interpretation of qualitative data from interviews and focus groups. The findings revealed high levels of participatory tourism management in Suphan Buri, covering aspects like environment, facilities, community involvement, and human resources. Human capital competency, particularly in leadership, partnerships, resource mobilization, and skills and knowledge, was also found to be high. The proposed guidelines emphasize targeted training for tourism-related groups, focusing on skills in community-based tourism management, knowledge of destinations, basic English communication, tourist service excellence, and health and safety standards. © 2024, Thammasat University. All rights reserved.
dc.identifier.citationThammasat Review
dc.identifier.doi10.14456/tureview.2024.29
dc.identifier.issn8595747
dc.identifier.scopus2-s2.0-105007637968
dc.identifier.urihttps://repository.dusit.ac.th/handle/123456789/7292
dc.languageEnglish
dc.publisherThammasat University
dc.rights.holderScopus
dc.subjectCommunity-based tourism
dc.subjectCompetency
dc.subjectHuman capita
dc.titleA Model for Human Capital Competency Development by Upgrading the Basic Economy through Community-Based Tourism under the Concept of Innovative Businesses for Society and Communities and the Creative Economy to Develop Tourism for Thai Tourists in Suphan Buri Province in the New Normal
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-105007637968&doi=10.14456%2ftureview.2024.29&partnerID=40&md5=b5924b400d431893ba7ecb0fbed98e0b
oaire.citation.endPage430
oaire.citation.issue2
oaire.citation.startPage406
oaire.citation.volume27
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