What Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of TouristÕs Perceived Value and Satisfaction: A Case Study of Thailand

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dc.contributor.authorAkkhaporn Kokkhangplu
dc.contributor.authorWanida Onlamai
dc.contributor.authorTananat Chokpreedapanich
dc.contributor.authorKraisak Phikul
dc.contributor.correspondenceW. Onlamai; College of Tourism and Hospitality, Sripatum University, Khon Kaen, 40000, Thailand; email: wanida.on@spu.ac.th
dc.date.accessioned2025-03-10T07:34:44Z
dc.date.available2025-03-10T07:34:44Z
dc.date.issued2023
dc.description.abstractCurrently, the hospitality industry is related to environmental issues, generating both positive and negative impacts for the earth. Tourists are interested in staying and spending money in hotels that care about the environment. Based on the previous research in the hotel industry, empirical studies showed a relationship between perceived value and tourist satisfaction in general. Consequentially, this study aimed to empirically investigate the relationship between eco-friendly perceived value (EFPV), tourist satisfaction (TS) and behavioral intention to revisit eco-friendly hotels (BIVE) in Thailand. Data was collected from tourists who used to stay in an eco-friendly hotel in Thailand. This study investigated the mediation of TS in the relationship between EFPV and BIVE. Accordingly, the method employed structural equation modeling (SEM) to appraise the hypotheses. The results showed significant positive influences between EFPV, TS and BIVE. Moreover, EFPV and TS had significant and direct positive impacts on BIVE. Additionally, TS partially mediates the relationship between EFPV and BIVE. Regarding the finding, the theoretical and practical implications for enhancing EFPV and promoting TS toward increasing BIVE in the hotel industry are proposed in this study. © 2023 by the authors.
dc.identifier.citationSustainability (Switzerland)
dc.identifier.doi10.3390/su15043219
dc.identifier.issn20711050
dc.identifier.scopus2-s2.0-85149216727
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4553
dc.languageEnglish
dc.publisherMDPI
dc.rightsAll Open Access; Gold Open Access
dc.rights.holderScopus
dc.subjectbehavioral intention
dc.subjectcustomer satisfaction
dc.subjecteco-friendly hotels
dc.subjectperceived value
dc.subjectThailand
dc.titleWhat Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of TouristÕs Perceived Value and Satisfaction: A Case Study of Thailand
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85149216727&doi=10.3390%2fsu15043219&partnerID=40&md5=663609a1c79d7d4589998745d77dd0cb
oaire.citation.issue4
oaire.citation.volume15
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