Enhancing 3-Star Hotels to Wellness Hotels through User-Centered and UX/UI Design: A Case Study in Hua Hin District, Prachuap Khiri Khan

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dc.contributor.authorPichsinee Puttitaweesri
dc.contributor.authorWannapat Rimphati
dc.contributor.authorNathita Inya
dc.contributor.authorNattha Phiwma
dc.contributor.correspondenceN. Phiwma; Faculty of Science and Technology, Suan Dusit University, Bangkok, 10300, Thailand; email: nattha_phi@dusit.ac.th
dc.date.accessioned2025-07-07T18:11:58Z
dc.date.available2025-07-07T18:11:58Z
dc.date.issued2024
dc.description.abstractThis research investigates the transformation of 3-star hotels into wellness hotels through user-centered and UX/UI design approaches in Hua Hin District, Prachuap Khiri Khan. The study employed a mixed-methods approach, combining qualitative interviews with three key informants and a quantitative survey of 50 tourists. The qualitative component provided in-depth insights into wellness tourism trends and challenges, while the quantitative survey assessed tourists’ preferences and expectations regarding wellness amenities and services. Key qualitative findings revealed that successful wellness hotel transformations require a comprehensive approach integrating physical design, service offerings, and digital experiences. Quantitative results showed that tourists prioritize hydrotherapy (16.7%), health exercise (16.0%), and massage (12.8%) as top wellness activities. For dining, 30.9% emphasized healthy food menus, and 20.0% prioritized healthy beverages. Based on these insights, prototypes for websites, menus, and signage were developed and evaluated by 50 hotel entrepreneurs and related agencies. The overall satisfaction with the prototypes was high (mean = 4.24, SD = 0.267). This research contributes to understanding that user-centered and UX/UI design can effectively transform 3-star hotels into wellness-oriented establishments. The high satisfaction ratings suggest that the developed prototypes have significant potential for enhancing user experiences and hotel competitiveness in the wellness tourism market. These findings provide design strategies, services, and product information for 3-star hotels seeking to enhance their offerings and competitiveness in the evolving wellness tourism market, potentially contributing to the broader development of wellness tourism in Thailand. © 2024, Research and Development Institute Suan Dusit University. All rights reserved.
dc.identifier.citationJournal of Multidisciplinary in Social Sciences
dc.identifier.issn26730235
dc.identifier.scopus2-s2.0-85218799942
dc.identifier.urihttps://repository.dusit.ac.th/handle/123456789/7294
dc.languageEnglish
dc.publisherResearch and Development Institute Suan Dusit University
dc.rights.holderScopus
dc.subject3-star hotels
dc.subjectUser-centered design
dc.subjectUX/UI design
dc.subjectWellness hotel
dc.titleEnhancing 3-Star Hotels to Wellness Hotels through User-Centered and UX/UI Design: A Case Study in Hua Hin District, Prachuap Khiri Khan
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85218799942&partnerID=40&md5=ca507138c7e3c23cdc0e8ff10ec1fd46
oaire.citation.issue3
oaire.citation.volume20
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