Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men

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dc.contributor.authorAurathai Lertwannawit
dc.contributor.authorRujirutana Mandhachitara
dc.contributor.correspondenceA. Lertwannawit; Suan Dusit Rajabhat University, Graduate School, Dusit, Bangkok 10300, Building 1, 295 Rachasima Road, Thailand; email: aurathai@gmail.com
dc.date.accessioned2025-03-10T07:37:40Z
dc.date.available2025-03-10T07:37:40Z
dc.date.issued2012
dc.description.abstractDespite the rapid and dramatic changes in male fashion consumption over the past 20. years, consumer research largely neglects the issue of status consumption, especially in the male market, which plays an increasingly important role in expanding the fashion market. Initial studies show that self-monitoring and susceptibility to interpersonal influence have both direct and indirect effects (via fashion consciousness) on status consumption. Path analysis shows that indirect effects can provide insight into the effects of interpersonal factors on status consumption. Furthermore, high and low materialism serve as moderating forces in the relationship between fashion consciousness and status consumption, producing different effects. In the high-materialism group, susceptibility to interpersonal influence alone has an indirect effect (via fashion consciousness) on status consumption, whereas the low-materialism group requires self-monitoring as an additional antecedent of status consumption. © 2011 Elsevier Inc..
dc.identifier.citationJournal of Business Research
dc.identifier.doi10.1016/j.jbusres.2011.10.006
dc.identifier.issn1482963
dc.identifier.scopus2-s2.0-84864922533
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4994
dc.languageEnglish
dc.rights.holderScopus
dc.subjectFashion consciousness
dc.subjectMaterialism
dc.subjectMetropolitan men
dc.subjectSelf-monitoring
dc.subjectStatus consumption
dc.subjectSusceptibility to interpersonal influence
dc.titleInterpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84864922533&doi=10.1016%2fj.jbusres.2011.10.006&partnerID=40&md5=386f2b98fdfaaba7d6393043a092546b
oaire.citation.endPage1416
oaire.citation.issue10
oaire.citation.startPage1408
oaire.citation.volume65
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