Brothers or ÒOthersÓ? Attitudes of Thais Towards Chinese Tourists during COVID-19; [________________________]

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dc.contributor.authorYi Lin
dc.contributor.authorWorapinya Kingminghae
dc.contributor.authorPimravee Mahasirithai
dc.contributor.correspondenceY. Lin; Pridi Banomyong International College, Thammasat University, Bangkok, Thailand; email: lin.yi@pbic.tu.ac.th
dc.date.accessioned2025-03-10T07:35:28Z
dc.date.available2025-03-10T07:35:28Z
dc.date.issued2021
dc.description.abstractAlthough the influx of Chinese tourists boosts the economies of host countries, their arrivals are not without doubt. The present study aims to explore what underlies different attitudes of Thais toward Chinese tourists in the lens of exchange and contact at a time when the Covid-19 pandemic was decimating Thai tourism. By examining the nature and intensity of host-tourist contacts, and through thematic analysis of interview data, this study found that although the economic importance of Chinese tourists became salient when the pandemic drove away tourists, what substantiated an exchange approach represented by Social Exchange Theory was localsÕ social and symbolic benefits/costs. Drawing on intergroup contact theory, we found that for Thais to improve their attitudes toward Chinese tourists, or metaphorically speaking, to find their lost brothers, social-cultural compatibility and resonances between the two peoples aroused in sustained interactions was the key. This study suggests that tourism researchers pay careful attention to the interplays of cultural particularities and the landscape-changing pandemic in a more complicated reality, when applying existing theories. © 2021 Informa UK Limited, trading as Taylor & Francis Group.
dc.identifier.citationJournal of China Tourism Research
dc.identifier.doi10.1080/19388160.2021.1948481
dc.identifier.issn19388160
dc.identifier.scopus2-s2.0-85111690129
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4698
dc.languageEnglish
dc.publisherRoutledge
dc.rights.holderScopus
dc.subjectChinese tourists
dc.subjectCovid-19
dc.subjectintergroup contact
dc.subjectsocial exchange
dc.subjectThailand
dc.titleBrothers or ÒOthersÓ? Attitudes of Thais Towards Chinese Tourists during COVID-19; [________________________]
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85111690129&doi=10.1080%2f19388160.2021.1948481&partnerID=40&md5=dca3b7c509e2ac0ec545442fff0bf04d
oaire.citation.endPage454
oaire.citation.issue3
oaire.citation.startPage437
oaire.citation.volume17
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