Chineseness, situatedness, and what the Thai-Chinese see in Chinese dramas

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dc.contributor.authorYi Lin
dc.contributor.authorDechawat Nettayakul
dc.contributor.authorWorapinya Kingminghae
dc.contributor.correspondenceY. Lin; Pridi Banomyong International College, Thammasat University, Bangkok, Thailand; email: lin.yi@pbic.tu.ac.th
dc.date.accessioned2025-03-10T07:34:45Z
dc.date.available2025-03-10T07:34:45Z
dc.date.issued2023
dc.description.abstractDespite their great success in Southeast Asia, Korean dramas have been increasingly facing the challenges of reviving Chinese dramas. Through an online survey, we acquired a sample of 1096 Thai viewers of Chinese dramas and analysed their evaluations primarily from an ethnic perspective. In light of Uses and Gratification Theory, the results indicate that compared with other Thais, the Thai-Chinese attach more importance to the plots and meanings of Chinese dramas while attaching less importance to the fame, looks, and acting of the artists. Based on the findings, we argue that although the recent mainland Chinese dramas can help the Thai-Chinese make sense of their lives, unidirectional re-sinicization is hardly the only way. Rather than relying on cultural proximity and nationalistic sentiments to explain diasporasÕ homeland cultural consumption, this study emphasizes both the situatedness of the diasporas in the host country and the evolving ways they connect to their homeland. © 2022 Asian Media Information and Communication Centre.
dc.identifier.citationMedia Asia
dc.identifier.doi10.1080/01296612.2022.2085353
dc.identifier.issn1296612
dc.identifier.scopus2-s2.0-85133702498
dc.identifier.urihttps://repository.dusit.ac.th//handle/123456789/4587
dc.languageEnglish
dc.publisherRoutledge
dc.rights.holderScopus
dc.subjectChinese
dc.subjectcultural consumption
dc.subjectdiaspora
dc.subjectdramas
dc.subjecthomeland
dc.titleChineseness, situatedness, and what the Thai-Chinese see in Chinese dramas
dc.typeArticle
mods.location.urlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85133702498&doi=10.1080%2f01296612.2022.2085353&partnerID=40&md5=3d9e9310b2de1cd765b69694f80ed481
oaire.citation.endPage96
oaire.citation.issue1
oaire.citation.startPage82
oaire.citation.volume50
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