SCA-Proceeding Document

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Browsing SCA-Proceeding Document by Subject "Khao Soi"

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    IDENTITY EXTRACTION OF KHAO SOI (NORTHERN THAI CURRY NOODLE), LANNA MULTICULTURAL FOOD WISDOM
    (International Social Sciences and Business Research Conference, 2024-08-24) Thitiworada YAISUMLEE; Saowalak KANJINA; Anong JAINAN; Sureeporn THANYAKIT; Pannee SUANPANG
    The research aimed to explore the historical background and cultural significance of Khao Soi. Qualitative methods were used, i.e., interviews with involved persons, food experts, Khao Soi entrepreneurs, gastronomic technical officers, field observations, and document analysis. The results showed that Khao Soi is a noodle recipe influenced by various cultures, including China, Islam, and Lanna. It combines local ingredients and spices traded among merchants by the end of the 19th century. This dish presents unique characteristics regarding cuisine and tastes, reflecting the way of life and cultural exchange in Lanna and nearby areas. For this reason, the identity extraction of Khao Soi is a conservation process and promotes multicultural wisdom. Also, it creates value for communities through promoting tourism and local food branding. It extends folk wisdom to the next generations to continue Khao Soi, with acceptance as a precious gastronomic symbol of the Lanna people.
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    THE PATH OF CULTURAL TOURISM OF “KHAO SOI” (NORTHERN THAI CURRY NOODLE) TO SOFT POWER
    (International Social Sciences and Business Research Conference, 2024-08-24) Saowalak KANJINA; Anong JAINAN; Thitiworada YAISUMLEE; Sureeporn THANYAKIT; Pannee SUANPANG
    The research aims to investigate and provide recommendations for utilizing the Khao Soi trail to enhance cultural tourism, positioning it as a tool for Thailand's soft power development in the future. The qualitative methods were used, i.e., interviews with involved persons, food experts, Khao Soi entrepreneurs, gastronomic technical officers, field study, observations, and document analysis. The results revealed that the developed path of Khao Soi can promote cultural tourism by connecting with its history and culture, e.g., famous Khao Soi restaurants, markets that offer materials for Khao Soi, and Khao Soi cooking instruction centers. Tourists get an authentic experience of making and eating Khao Soi. Simultaneously, they also learn about related activities and the background of Khao Soi. Khao Soi festivals increase tourists’ interest and participation. Using online and social media to promote the path of Khao Soi can improve perception and reach the target in a broader range. The Khao Soi initiative can be utilized as a means to promote Thailand's cultural influence, showcase the importance of Khao Soi, and highlight the allure of Thai cuisine. The goal is to work with relevant organizations and businesses to expand into international markets and enhance global perception. This research mainly focuses on the significance of using gastronomy to create soft power, promote Thai culture for international recognition and acceptance, and promote Lanna gastronomy tourism for its sustainable progress.