Browsing by Author "Wipada Mukda"

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    Upgrading the Grass-roots Economy Through Community-Based Tourism under the Concepts of Innovative Business and Creative Economy
    (Research and Development Institute Suan Dusit University, 2024) Wanphen Kuensman; Wipada Mukda; W. Mukda; Faculty of Management Science, Suan Dusit University, Bangkok, 10300, Thailand; email: Wanphen_3956@hotmail.com
    This academic paper aims to study the upgrading of the grass-roots economy through community-based tourism under the concepts of innovative business and the creative economy. The grass-roots economy at the local community level needs to be strong and increase competitiveness this means it must be self-reliant through economic and behavioral restructuring by promoting the learning process of the community such as educating open exchange platform and organizing a community learning center or community information center to collect history. These efforts provide the community with a foundation for driving community-based tourism, enabling them to innovate, add value, and elevate the quality of products and services, thereby building trust among stakeholders. © 2024, Research and Development Institute Suan Dusit University. All rights reserved.
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    Upgrading the Grass-roots Economy Through Community-Based Tourism under the Concepts of Innovative Business and Creative Economy
    (Graphicsite, 2024-10-20) Wanphen Kuensman; Wipada Mukda
    This academic paper aims to study the upgrading of the grass-roots economy through community-based tourism under the concepts of innovative business and the creative economy. The grass-roots economy at the local community level needs to be strong and increase competitiveness this means it must be self-reliant through economic and behavioral restructuring by promoting the learning process of the community such as educating open exchange platform and organizing a community learning center or community information center to collect history. These efforts provide the community with a foundation for driving community-based tourism, enabling them to innovate, add value, and elevate the quality of products and services, thereby building trust among stakeholders.