Browsing by Author "Thitinan Chankoson"

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    Customer Relationship Management (CRM) and logistic customer satisfaction
    (ExcelingTech, 2019) Thitinant Wareewanich; Khunanan Sukpasjaroen; Thitinan Chankoson; Nattapat Ruaengmaneeya; Nipont Raviyan
    Worldwide logistic industry is growing rapidly. Due to the extensive volume of logistics, companies overlooked the important challenge of customer satisfaction which effect adversely to performance of these companies. Low customer satisfaction level is now challenge for logistic companies, particularly in Indonesia. That is the reason the logistic performance is low among Indonesian logistic companies. According to the estimations, Indonesian logistics has low ranking as compared to various emerging economics such as Thailand, Malaysia, India, Chile, Brazil etc. It is found that the companies have low level of customer relationship management (CRM). Thus, this study attempted to address the crucial issues in Indonesian logistic industry and focused on customer relationship management (CRM) to increase the satisfaction level of logistic customers. In this study, customer orientation and technology-based CRM activities are considered to examine the effect on customer satisfaction. Knowledge management is taken as moderating variable. It is found that customer relationship management (CRM) has significant positive effect on customer satisfaction. Knowledge management strengthens the positive relationship between customer relationship management (CRM) practices and logistic customer satisfaction. � ExcelingTech Pub, UK.
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    Efficient use of energy resources on Malaysian farms
    (Econjournals, 2020) Thitinan Chankoson; Kittisak Jermsittiparsert; Thitinant Wareewanich; K. Jermsittiparsert; Contemporary Peasant Society Research Unit, Social Research Institute, Chulalongkorn University, Bangkok, Thailand; email: kittisak.j@chula.ac.th
    The purpose of this study is to discover an approach where the outputs of the farms are maximum at the minimal input. Malaysia is well known for its crop (such as rubber, rice, palm oil, tea). Prior studies show that due to the climate change, there are likely chances that the farms of Malaysia will go extinct. In this study, the main focus is to efficiently use the energy resources to save it for the future in a prolonged manner. The data was collected from the website of Department of Statistics Malaysia, Official Portal. The data was taken for rubber and crops category. In order to run the analysis, the non-parametric approach was used, which is also knows as data envelopment analysis. It is used to explore the efficient use of energy resources. The findings suggest that rubber farms are the most technical efficient as compared to other farms. Further, the results show that there are many factors that counts and sums up the efficiency of the farm. Whilst studying the technical efficiency, this study finds that the soil and climate conditions contributes to the efficiency and productivity of the farms. © 2020, Econjournals. All rights reserved.
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    Influence of internal and external factors on supply chain information system risk management implementation
    (ExcelingTech, 2019) Chaleeya Yang-Ngam; Thitinan Chankoson; Pornpimon Aodton
    Risk management is major part of every enterprise. Proper risk management in all the department of an organization is one of the guaranties of success. However, Indonesian supply chain companies are lacking in information system (IS) risk management implementation. These companies are facing internal and external issues due to which the performance of Indonesian supply chain companies is not up to the mark. Thus, the objective of this study is to examine the role of internal and external factors in supply chain IS risk management implementation. Thus, the data is collected by collaborating with supply chain employees in Indonesia. Accordingly, primary data is used in this study to approach end results. Results of the study highlighted that various internal and external factors have important relationship with supply chain IS risk management implementation. Internal factor namely; organization culture and management commitment have positive effect on IS risk management implementation. External factor, namely; competitive pressure also has important role. Additionally, organization structure is one of the factors which strengthen the positive relationship of management commitment and supply chain IS risk management implementation. � ExcelingTech Pub, UK.