Browsing by Author "Pichsinee Puttitaweesri"

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    Development of Conquer of the Land of ASEAN Application to Enhance Knowledge on ASEAN Community for Early Childhood
    (Research and Development Institute Suan Dusit University, 2019) Pichsinee Puttitaweesri; Nongyao Nuchanart; P. Puttitaweesri; Faculty of Science and Technology, Suan Dusit University, Bangkok, 10300, Thailand; email: p.pichsinee@gmail.com
    The objectives of this research were 1) to develop a game-based learning application �Conquer of the Land of ASEAN� to educate early childhood students with knowledge on ASEAN Community; 2) to compare the knowledge of the early childhood students on ASEAN Community before and after the use of Conquer of the Land of ASEAN Application. The sample group consisted of 19 early childhood students of Kindergarten III, aged between 5-6 years, from La-orutis Demonstration School, Bangkok; obtained through simple random sampling technique. The trial period lasted for 6 weeks; 60 minutes a day, one day per week, in total of 12 periods. Research tools were Conquer of the Land of ASEAN Application, and placement test on knowledge of ASEAN Community of the samplers. The data were analyzed by mean, standard deviation, and t-test. The results of the study found that 1) The �Conquer of the Land of ASEAN� Application's evaluation was conducted to test the application performance on its function and quality. The result by the application experts indicates that the quality of the application is at a Very Good level in general (X= 4.42, S.D. = 0.41). 2) The early childhood student who had used Conquer of the Land of ASEAN Application had better knowledge about ASEAN Community than before trying this application. After comparing average scores obtained from the pre-test and post-test on knowledge on ASEAN Community conducted by early childhood students, the result demonstrated the post-test score higher than pre-test score, statistically significant at the 0.05 level. � 2019, Research and Development Institute Suan Dusit University. All rights reserved.
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    Enhancing 3-Star Hotels to Wellness Hotels through User-Centered and UX/UI Design: A Case Study in Hua Hin District, Prachuap Khiri Khan
    (Research and Development Institute Suan Dusit University, 2024) Pichsinee Puttitaweesri; Wannapat Rimphati; Nathita Inya; Nattha Phiwma; N. Phiwma; Faculty of Science and Technology, Suan Dusit University, Bangkok, 10300, Thailand; email: nattha_phi@dusit.ac.th
    This research investigates the transformation of 3-star hotels into wellness hotels through user-centered and UX/UI design approaches in Hua Hin District, Prachuap Khiri Khan. The study employed a mixed-methods approach, combining qualitative interviews with three key informants and a quantitative survey of 50 tourists. The qualitative component provided in-depth insights into wellness tourism trends and challenges, while the quantitative survey assessed tourists’ preferences and expectations regarding wellness amenities and services. Key qualitative findings revealed that successful wellness hotel transformations require a comprehensive approach integrating physical design, service offerings, and digital experiences. Quantitative results showed that tourists prioritize hydrotherapy (16.7%), health exercise (16.0%), and massage (12.8%) as top wellness activities. For dining, 30.9% emphasized healthy food menus, and 20.0% prioritized healthy beverages. Based on these insights, prototypes for websites, menus, and signage were developed and evaluated by 50 hotel entrepreneurs and related agencies. The overall satisfaction with the prototypes was high (mean = 4.24, SD = 0.267). This research contributes to understanding that user-centered and UX/UI design can effectively transform 3-star hotels into wellness-oriented establishments. The high satisfaction ratings suggest that the developed prototypes have significant potential for enhancing user experiences and hotel competitiveness in the wellness tourism market. These findings provide design strategies, services, and product information for 3-star hotels seeking to enhance their offerings and competitiveness in the evolving wellness tourism market, potentially contributing to the broader development of wellness tourism in Thailand. © 2024, Research and Development Institute Suan Dusit University. All rights reserved.
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    Exploring Challenges and Factors Influencing Teachers' Digital Innovative Leadership in Education
    (Graphicsite, 2024-12-12) Pichsinee Puttitaweesri; Sirote Pholpuntin; Sukhum Chaleysub; Nattha Phiwma
    Disruptive technology has globally transformed education, bringing both opportunities and challenges to educational institutions. Existing research primarily addresses technology integration in education; however, there is a significant gap in understanding how elementary school teachers can develop and exercise digital innovative leadership. This gap is especially pronounced in the Thai context, where traditional teaching methods are rapidly being disrupted by digital innovations. This research aimed to identify and analyze factors influencing elementary school teachers' digital innovative leadership in educational management during the disruptive technology era in Thailand. Utilizing a qualitative methodology, the study employed methodological triangulation. This included document analysis of 20 relevant sources and in-depth interviews with five purposively selected key informants, consisting of senior administrators and experienced teachers. Data analysis utilized directed content analysis and frequency analysis. The findings revealed five crucial factors influencing teachers' digital innovative leadership: Digital Innovative Vision, Digital Skills, Creative and Innovative Thinking, Innovative Teamwork and Participation, and Ethics and Accountability. These interconnected factors provide a comprehensive framework for developing teachers' digital leadership capabilities and offer school administrators strategic guidance for implementing effective professional development programs. The results contribute to both theoretical understanding of digital leadership in education and have practical implications for teacher development in Thailand's evolving educational landscape.
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    Exploring Challenges and Factors Influencing Teachers' Digital Innovative Leadership in Education
    (Graphicsite, 2024-12-12) Pichsinee Puttitaweesri; Sirote Pholpuntin; Sukhum Chaleysub; Nattha Phiwma
    Disruptive technology has globally transformed education, bringing both opportunities and challenges to educational institutions. Existing research primarily addresses technology integration in education; however, there is a significant gap in understanding how elementary school teachers can develop and exercise digital innovative leadership. This gap is especially pronounced in the Thai context, where traditional teaching methods are rapidly being disrupted by digital innovations. This research aimed to identify and analyze factors influencing elementary school teachers' digital innovative leadership in educational management during the disruptive technology era in Thailand. Utilizing a qualitative methodology, the study employed methodological triangulation. This included document analysis of 20 relevant sources and in-depth interviews with five purposively selected key informants, consisting of senior administrators and experienced teachers. Data analysis utilized directed content analysis and frequency analysis. The findings revealed five crucial factors influencing teachers' digital innovative leadership: Digital Innovative Vision, Digital Skills, Creative and Innovative Thinking, Innovative Teamwork and Participation, and Ethics and Accountability. These interconnected factors provide a comprehensive framework for developing teachers' digital leadership capabilities and offer school administrators strategic guidance for implementing effective professional development programs. The results contribute to both theoretical understanding of digital leadership in education and have practical implications for teacher development in Thailand's evolving educational landscape.