Browsing by Author "Nongluck Popichit"

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    Factors Influencing Thai Tourists' Decision Making to Choose Dvaravati Civilization for Tourist Attractions
    (Research and Development Institute Suan Dusit University, 2021) Jirat Chuanchom; Nongluck Popichit; Anonnart Tananchat; Wijittra Srisorn; J. Chuanchom; Faculty of Management Sciences, Suan Dusit University, Bangkok, 10300, Thailand; email: chiruchchiruch@hotmail.com
    The objective of this research was to study tourist behavior of Dvaravati civilization-based tourist attractions and find ways to develop tourist behavior of Dvaravati civilization-based tourist attractions. The researcher conducted a random survey of 18,361,221 tourists who visited the Dvaravati Civilization-based tourist attractions. The sample group consisted of 400 Thai tourists aged 20-60 years. Statistical tools used in the data analysis included percentage, mean and standard deviation Cronbach's Alpha was used to assess the reliability of the questionnaire scored at 0.980. Multiple regression analysis was also used to test the correlation among the variables. The findings showed overall opinions of tourists toward tourism behavior of Dvaravati civilization-based tourist attractions were at a high level in all aspects. For each aspect, it was found that reputation of tourist attractions was ranked first, followed by rank two asthe beauty of the tourist attractions and third rank was the value of tourism. Whereas tourism services and facilities were ranked the lowest. As for the relationship with the Dvaravati Civilization-based tourist attraction management, it was found that the relationship was at a high level of 0.601, and factors influencing Thai tourists' decision making to choose Dvaravati civilization affects the potential of Dvaravati civilization-based tourist attractions with a 0.05 level of significance level. As a result, the prediction was presented in the Equation: _ = 1.011 + (0.391Rta) + (0.184Bta) + (0.089Vot) + (0.103Tsf). © 2021, Research and Development Institute Suan Dusit University. All rights reserved.
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    Factors Influencing Thai Tourists' Decision Making to Choose Dvaravati Civilization for Tourist Attractions
    (Graphicsite, 2023-05-07) Jirat Chuanchom; Nongluck Popichit; Anonnart Tananchat; Wijittra Srisorn
    The objective of this research was to study tourist behavior of Dvaravati civilization-based tourist attractions and find ways to develop tourist behavior of Dvaravati civilization-based tourist attractions. The researcher conducted a random survey of 18,361,221 tourists who visited the Dvaravati Civilization-based tourist attractions. The sample group consisted of 400 Thai tourists aged 20-60 years. Statistical tools used in the data analysis included percentage, mean and standard deviation Cronbach's Alpha was used to assess the reliability of the questionnaire scored at 0.980. Multiple regression analysis was also used to test the correlation among the variables. The findings showed overall opinions of tourists toward tourism behavior of Dvaravati civilization-based tourist attractions were at a high level in all aspects. For each aspect, it was found that reputation of tourist attractions was ranked first, followed by rank two asthe beauty of the tourist attractions and third rank was the value of tourism. Whereas tourism services and facilities were ranked the lowest. As for the relationship with the Dvaravati Civilization-based tourist attraction management, it was found that the relationship was at a high level of 0.601, and factors influencing Thai tourists' decision making to choose Dvaravati civilization affects the potential of Dvaravati civilization-based tourist attractions with a 0.05 level of significance level. As a result, the prediction was presented in the Equation: ŷ = 1.011 + (0.391Rta) + (0.184Bta) + (0.089Vot) + (0.103Tsf).
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    Mapping the landscape of halal tourism: a bibliometric analysis
    (Cogent OA, 2024) Chariyada Chantarungsri; Nongluck Popichit; Sanasun Rugthangam; Nuanrath Wattana; Jirat Chuanchom; Monsinee Sukmak; C. Chantarungsri; Bangkok, 95/19 Ngamvongvan Road Tungsonghong, Laksi, 10210, Thailand; email: florawork1@gmail.com
    This study conducts a bibliometric analysis of Halal tourism research from 2013 to 2023. Using Scopus data and tools like Microsoft Excel, Endnote, and VOSViewer, 304 articles were analyzed to map key themes, influential publications, and research collaborations, providing a comprehensive overview of the fieldÕs evolution and landscape. Key findings reveal exponential growth in publications, highlighting influential works such as those by Battour M. in Tourism Management Perspectives. Analysis of 67 highly-cited authors identifies four main schools of thought: Islamic principles, customer satisfaction, risk management, and Muslim tourist experiences. Keyword analysis identifies dominant themes such as Halal certification and food, suggesting emerging opportunities in heritage tourism and technology integration. The study identifies key research gaps, advocating for investigations into heritage tourismÕs intersection with Halal tourism, the impact of Halal certification, and technologyÕs role in enhancing travel experiences. Policy recommendations include fostering welcoming environments for Muslim travelers, streamlining Halal certification, and promoting cultural attractions. The findings offer practical implications for stakeholders and policymakers, providing a basis for further exploration and development in the Halal tourism industry. © 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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    The Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province
    (Research and Development Institute Suan Dusit University, 2022) Jirat Chuanchom; Yutthapong Leelakitpaisarn; Pornpen Traiphong; Sarid Sriyothin; Pimmada Wichasin; Nongluck Popichit; Tananyaphat Srinathiyawasin; Chayapon Chomchaiya; J. Chuanchom; Faculty of Management Science, Suan Dusit University, Bangkok, 10300, Thailand; email: chiruchchiruch@hotmail.com
    The objective of this research was to study homestay management in correlation with service expectations for homestays and to study the potential of homestay management and the affects to service expectations for homestays. The researcher conducted a random survey of tourist who visited homestays in Phra Nakhon Si Ayutthaya Province. The quantitative approach using semi-structured questionnaires to collect data from the sample group that consisted of 400 Thai tourists agedbetween 20-60 years. The statistical tools used in the data analysis included percentage, mean and standard deviation and Cronbach's Alpha was used to assess the reliability of the questionnaire at .996. Multiple regression analysis was also used to test the correlation among the variables. The findings showed relationships with the potential of homestay management were correlated with the expectation of service of homestays in accommodating tourists at a high level of .671, and the potential of homestays management of entrepreneurs that affect their service expectations for homestay with a 0.05 level of significance level. As a result, the prediction was presented in the Equation: _ = .095 + (.345Fin) + (.072Pro) + (.269Cus) + (.811Learn) means the value of Finance, Customer and Learning & Growth when it increases by 1 unit Y (service expectations for homestay), it increases to .095 + (.345) + (.072) + (.269) + (.811) = 1.592. © 2022, Research and Development Institute Suan Dusit University. All rights reserved.
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    The Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province
    (Graphicsite, 2023-05-08) Jirat Chuanchom; Yutthapong Leelakitpaisarn; Pornpen Traiphong; Sarid Sriyothin; Pimmada Wichasin; Nongluck Popichit; Tananyaphat Srinathiyawasin; Chayapon Chomchaiya
    The objective of this research was to study homestay management in correlation with service expectations for homestays and to study the potential of homestay management and the affects to service expectations for homestays. The researcher conducted a random survey of tourist who visited homestays in Phra Nakhon Si Ayutthaya Province. The quantitative approach using semi-structured questionnaires to collect data from the sample group that consisted of 400 Thai tourists agedbetween 20-60 years. The statistical tools used in the data analysis included percentage, mean and standard deviation and Cronbach's Alpha was used to assess the reliability of the questionnaire at .996. Multiple regression analysis was also used to test the correlation among the variables. The findings showed relationships with the potential of homestay management were correlated with the expectation of service of homestays in accommodating tourists at a high level of .671, and the potential of homestays management of entrepreneurs that affect their service expectations for homestay with a 0.05 level of significance level. As a result, the prediction was presented in the Equation: ŷ = .095 + (.345Fin) + (.072Pro) + (.269Cus) + (.811Learn) means the value of Finance, Customer and Learning & Growth when it increases by 1 unit Y (service expectations for homestay), it increases to .095 + (.345) + (.072) + (.269) + (.811) = 1.592.