Browsing by Author "Nipont Raviyan"

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    Customer Relationship Management (CRM) and logistic customer satisfaction
    (ExcelingTech, 2019) Thitinant Wareewanich; Khunanan Sukpasjaroen; Thitinan Chankoson; Nattapat Ruaengmaneeya; Nipont Raviyan
    Worldwide logistic industry is growing rapidly. Due to the extensive volume of logistics, companies overlooked the important challenge of customer satisfaction which effect adversely to performance of these companies. Low customer satisfaction level is now challenge for logistic companies, particularly in Indonesia. That is the reason the logistic performance is low among Indonesian logistic companies. According to the estimations, Indonesian logistics has low ranking as compared to various emerging economics such as Thailand, Malaysia, India, Chile, Brazil etc. It is found that the companies have low level of customer relationship management (CRM). Thus, this study attempted to address the crucial issues in Indonesian logistic industry and focused on customer relationship management (CRM) to increase the satisfaction level of logistic customers. In this study, customer orientation and technology-based CRM activities are considered to examine the effect on customer satisfaction. Knowledge management is taken as moderating variable. It is found that customer relationship management (CRM) has significant positive effect on customer satisfaction. Knowledge management strengthens the positive relationship between customer relationship management (CRM) practices and logistic customer satisfaction. � ExcelingTech Pub, UK.
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    Toward Integration of Museum-Tourism Destination Management in Thailand: A Qualitative Analysis of Employee Perspectives
    (สำนักพิมพ์รัชตภาคย์, 2024-04-06) Aunkrisa Sangchumnong; Manop Saengchamnong; Juthaporn Boonkheereerut; Nipont Raviyan; Jutamas Chaopipattana
    This research aims to understand the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization and to suggest management guidelines to improve the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization. The findings of the workshop study, which involved 44 key informants chosen through a methodical sampling process as stakeholders in science and tourism museum organizations, may provide insight into how staff members relate to the operation in terms of their needs, expectations, and expressions of satisfaction, safety, occupational hygiene, and working conditions. The study found that there were differing opinions among the staff members regarding the organization's vision and mission. It also identified important problems regarding the museum's role in advancing scientific knowledge, disseminating scientific knowledge, promoting educational equity, and presenting museum tourism. The outcome suggested a set of management guidelines, such as 1) creating an inspiring environment that might satisfy the stakeholders and fulfill the intended goals; 2) work-life balance; 3) satisfaction improvement; 4) diverse skills promotion and development; 5) transparent leadership; and 6) effective communication channels.