Browsing by Author "Nattada Srimuk"

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    Business investment strategy of SME restaurants
    (Academic Journals Inc., 2015) Nattada Srimuk; Therdchai Choibamroong
    The aim of this research is to develop a business investment strategy in support of SME restaurants in Yaowarach area, Bangkok, Thailand, using the qualitative method of in-depth interviews with key management personnel, such as business owners, managers. The key informants, for in-depth interviews, included thirty-one entrepreneurs--twenty-nine sole propritopship business owners and two limited partnership owners, selected by purposive sampling of twelve entrepreneurs listed by Sampantawong District officials and Sampantawong District officials as well as the Crown Property Bureau official. Research Findings: Strategic investments improved investment efficiency on three levels: (1) Corporate strategy; Businesses used proactive strategies aimed to increase market share from diversification in which a business, limited by physical space would lead to branches elsewhere. Operators of two restaurants planned expansion and implemented expansion-- a long-term strategy for growth, required in order to keep the businesses expanding market share. (2) Businesses strategy: Strategies were formulated aiming at differentiation focus with product diversification. Additionally, operators included strategies to rectify product development issues and differentiation by focusing on product diversification and developing innovative products or services, different from the competition. Cost management, including, strategies for analyzing production costs were implemented and grouped together to increases bargaining power with manufacturers, given lower raw material costs. The strategy included maintaining existing customers, given each restaurant SME existing client base. New marketing strategies included lower food prices and discount coupons for dining, the next time, etc. (3) Functional Strategy: The operational level is used to achieve the objectives of the organization. Furthermore, strategy must cover all departments within the organization to collaborate for success, by focusing on operational units. The China Town restaurants should have a financial plan. Investment plan analyze problems and determine financial investment responsibility in the future. According to the investment plan in place, monitoring, evaluation and improvement are continuous. The preparation of the income statement accounts control expenses using the budget as planned. � 2015 Academic Journals Inc.
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    GIS BASE SUPPORTING MUAY THAI IN CREATIVE TOURISM ON ANDAMAN COAST THAILAND
    (Allied Business Academies, 2021) Nattada Srimuk; Pannee Suanpang; Titiya Netwong
    Mauy Thai is becoming the new phenomenal in new normal tourism due to new face of traveling to Thailand that emphasizes the healthy and wellness to strong and creative tourism experience of travel in the local. The aims of this paper were (1) study the guideline for developing Geographic Information System (GIS) of Muay Thai gym creative tourism and (2) study the using of GIS of Muay Thai gym creative tourism. The research design using mixed methods for research methodology, it used both quantitative and qualitative approaches. The result found that: the behavior of tourists according to the study (1) Guideline for developing GIS of Muay Thai gym creative tourism include international tourist context and user's requirement 1) accommodation, 2) travelling modes, 3) form of service provided, 4) the expenses 5) the attitude of tourists, 6) social media such as website, Instagram and 7) understanding about Muay Thai and expectation to win the championship of Muay Thai (2) The QGIS software used to develop geographic information for tourism including a bels and graphic, symbols categorization, identification, and visualization. GIS provide information about roads, location, operator, number of service personnel, business products, teaching course, the creative work of Muay Thai gym. The overview of opinions to using GIS of Muay Thai gym creative tourism is at a high level. Result of ensuring the suitability of geographic information of Muay Thai gym creative tourism from experts, the overall view is at a high level ((Formula presented) =3.44, SD. =0.50). © 2021. All Rights Reserved.