Browsing by Author "Aunkrisa Sangchumnong"
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Item Development of a sustainable tourist destination based on the creative economy: A case study of Klong Kone mangrove community, thailand(Kasetsart University Research and Development Institute, 2019) Aunkrisa Sangchumnong; A. Sangchumnong; Suan Dusit University, Bangkok, 10300, Thailand; email: aunkrisa_san@dusit.ac.thKlong Kone Mangrove Community in Central Thailand is a famous destination for ecotourism. The sustainability of tourist destinations is of vital concern to the creative economy concept. Thus, participatory action research was applied to investigate the local tourist attractions, to identify this destination's problems, and to discuss potential solutions among the participants in the community. The results demonstrated that the main issue at this destination is the unequal distribution of income generated by tourism, which has caused severe conflicts among the local people. The solutions sourced from the panel discussion and questionnaires indicated that the majority of local people should be involved in the tourism industry and that tourism careers can attract younger people to return and work at home after graduation. Moreover, in order to enhance this destination's sustainability based on the creative economy concept, the results from the study were summarized and four significant identities of Klong Kone were suggested: mangrove planting, opossum shrimp paste, water sports activities, and seafood restaurants. All of these should be promoted based on four keys: 1) careful design and planning in line with creative ideas, 2) prudence in the design and planning of tourism development that corresponds to the market, 3) community involvement that is capable of thinking, planning, using resources, and sharing consequences, and 4) designing tourism that adheres to the concepts of sustainable tourism. � 2018 Kasetsart University. Publishing services by Elsevier B.V.Item Framework for evaluation and providing Security in the tourism industry for a Trustworthy Rating System(Institute of Electrical and Electronics Engineers Inc., 2024) Girish B.C. Kumar; Gyanendra Kumar; Aunkrisa Sangchumnong; Parma Nand; Manoj Gupta; Chanyanan Somthawinpongsai; Vikram Bali; Aziz Nanthaamornphong; G.B.C. Kumar; Department of CSE, Sharda University, Greater Noida, UP, India; email: girishshekar.89@gmail.comAll the customers are well enabled for online transactions including the purchase of cosmetics, hospitalization, booking of airways, and the like, here the service in form can be centrally done, and the means of display of satisfaction by the customer in as much as feedback for the same is concerned is provided. By using this rating system, other customers can be attracted to seek the services of the firm in the future. They can also convey interest in the same transactions. Nevertheless, the data statistics of the customers collected can be modified, or removed by the management people or some authorized individual if they tend to provoke unfavorable feedback on their service, therefore to obtain reliable amicable in the context of rating using, which is based on Blockchain technology, here nodes are decentralized and are largely disseminated over the network, In the proposed system the data collected cannot be manipulated by the management or some other unauthorized individual, The Here, the participants traded directly with each other with no middlemen or a central authority to regulate the process. The Test Net is another technology that has been employed to construct rating systems. This is a blockchain instance that is employed alongside the same or maybe the most current version of the software as can be utilized without posing a risk to the primary chain or actual money. © 2024 IEEE.Item Impacts of tourism on cultural infiltration at a spiritual destination: a study of Ban Wangka, Thailand(Emerald Group Holdings Ltd., 2021) Aunkrisa Sangchumnong; Metin Kozak; M. Kozak; School of Tourism, Dokuz Eylul University, _zmir, Turkey; email: m.kozak@superonline.comPurpose: The challenges of both community-based and heritage tourism result in significant impacts that have occurred in many tourist areas. These negative effects are the main problems that damage indigenous communities and are involved with cultural heritage preservation and economic development. This study aims to apply a qualitative method to scrutinize the problems and their causes in a community. Design/methodology/approach: This study applied a qualitative method to scrutinize the actual data. The 50 informants from the relevant stakeholder groups of Ban Wangka village were interviewed with 22 themed questions based on the indicators of sustainable cultural heritage destinations. Findings: Results indicate that tourism development at Ban Wangka village faces significant challenges due to the conflict between economic development and cultural heritage preservation. Research limitations/implications: The limitations also exist. First, the Mon people use their own language which resulted in the need for an interpreter during interviews. Therefore, sometimes it was impossible for the researcher to access the informantsÕ actual emotions. Second, this study is based on the concept of sustainable tourism development, which is an abstract idea to the local people, and thus Mon people understand it but are never concerned. Finally, this study focused only on the Mon community, which is not enough to fully achieve sustainability. Therefore, the community from the Thai side of the river must also be involved. Practical implications: Such challenges have a direct impact on the sustainability of tourism operations. This indicates that the problems will lead to serious conflicts in the future unless they are resolved gently. The Ban Wangka Mon village is faced with problems that are not very different from other tourist attractions in Thailand, especially the intense growth during this time, which has brought significant changes to the destination. Subsequently, conflicts arose easily and quickly because of the motivational power of income. To overcome these problems, the community needs to be strong in fighting against the influence of tourism income. Social implications: The challenges of the destination have a direct impact on the sustainability of tourism operations. This indicates that the problems will lead to serious conflicts in the future if they are not resolved. Ban Wangka Mon village is faced with problems that are not very different from other tourist attractions in Thailand, To overcome these problems, the community needs to be strong in fighting against the influence of tourism income. In addition, good tourism planning that places importance on all stakeholders equally and providing a balanced income management plan and a fair share of income will surely eliminate many of the conflicts. Originality/value: This case study of Ban Wangka Mon Village is based on the theory of sustainable tourism development, which contains three dimensions: environmental, economic and social and ethical. All impacts from tourism at Ban Wangka Mon village can be summarized into four challenges consisting of severe tourism growth, economic growth conflict, identity deterioration and behavioral changes. Some of these challenges are similar to other destinations such as the Vlor‘ Region. © 2021, Emerald Publishing Limited.Item Lessons Learned from Community-Based Tourism: An Analysis of a Case Study(FMDB Transactions on Sustainable Management Letter, 2023-02-01) Aunkrisa Sangchumnong; Saowatarn Samanit; Sarat Ritronasak; Jutamas Chaopipattanna; Tipvimon PrasertsriCommunity-based tourism is becoming popular, and the better-improved community and tourism convince many communities. This research focuses on Ban Sam Kha's experience; however, a lack of tourist development and promotion expertise will make them fail quickly. Knowing other communities' experiences will help. This qualitative participatory action research project used planning, acting, observing, and reflecting on the findings with target group action review (AAR) questions. The data gathering methods were conducted with 10 participants using in-depth interviews, 50 villagers in a knowledge exchange, and three rounds of a focus group discussion with 25 participants. From the results, Ban Sam Kha Community is an experience tourism destination with learning from community knowledge based on the creativity of the research process leading to tourism activities and tourist routes that connect the wisdom of various communities and their community ways that have been applied to the successful solving of development problems, which can be defined as “experience tourism and community learning”. This research includes policy recommendations and a model for others to use. Thus, all relevant parties in all sectors should cooperate in policy formation to decide policies and devise directions and strategies for their practical deployment.Item Toward Integration of Museum-Tourism Destination Management in Thailand: A Qualitative Analysis of Employee Perspectives(สำนักพิมพ์รัชตภาคย์, 2024-04-06) Aunkrisa Sangchumnong; Manop Saengchamnong; Juthaporn Boonkheereerut; Nipont Raviyan; Jutamas ChaopipattanaThis research aims to understand the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization and to suggest management guidelines to improve the satisfaction, needs, expectations, and concerns of the main stakeholders in the organization. The findings of the workshop study, which involved 44 key informants chosen through a methodical sampling process as stakeholders in science and tourism museum organizations, may provide insight into how staff members relate to the operation in terms of their needs, expectations, and expressions of satisfaction, safety, occupational hygiene, and working conditions. The study found that there were differing opinions among the staff members regarding the organization's vision and mission. It also identified important problems regarding the museum's role in advancing scientific knowledge, disseminating scientific knowledge, promoting educational equity, and presenting museum tourism. The outcome suggested a set of management guidelines, such as 1) creating an inspiring environment that might satisfy the stakeholders and fulfill the intended goals; 2) work-life balance; 3) satisfaction improvement; 4) diverse skills promotion and development; 5) transparent leadership; and 6) effective communication channels.Item Virtual Learning Environment - Evaluation of LearnerÕs Behavior Using Topic Models(Institute of Electrical and Electronics Engineers Inc., 2024) N.A. Deepak; Gyanendra Kumar; Aunkrisa Sangchumnong; R.S. Chaithra; Sur Singh Rawat; Aziz Nanthaamornphong; Girish B.C. Kumar; Manoj Gupta; N.A. Deepak; RV Institute of Technology and Management, Bengaluru, India; email: deepakna.rvitm@rvei.edu.inOnline learning platforms come with a number of difficulties. To identify the student who does not do the given assignment within the allotted time. Researchers have been attempting to solve this issue in the literature of late, however most algorithms are unable to produce linearly separable learner clusters and correctly classify the input documents. In an attempt to overcome these problems, the suggested methodology builds clusters of linearly separable learners by applying topic models such as Latent Dirichlet Allocation (LDA). First, the necessary features are retrieved and converted into an appropriate LDA of words and phrases. The topic-modeling algorithm (LDA) is then fed the words to create clusters of related content or learners. A number of experiments were carried out to assess how well various predictive models performed. The results show the topic-modeling algorithm LDA attains significant clustering of documents over the other state-of-art. © 2024 IEEE.