Sansern IntaratWhanthong BunkumWithoon NilubolJakkrapan Kumkaew2025-03-102025-03-102019Journal of Multidisciplinary in Social Sciences267302352-s2.0-85170684664https://repository.dusit.ac.th//handle/123456789/4863This research aimed to develop a causal model of influences on behavior expressing �Gratitude of Thais� and proposed a formation of cultivating �Gratitude�. The researchers collected in-depth interview data from distinguished experts and sample groups who revered in their gratitude towards mothers across five regions of Thailand, in a total of 2,331 people. The researchers deployed in-depth interview techniques for 120 samples and organized discussion sessions with experts in each region, in order to examine a causal model and propose a formation of cultivating �Gratitude of Thais�. The data analysis was conducted on preliminary statistics and the Structural Equation Model (SEM) by using AMOS program and data analysis. Results were as follows: 1. The development of causal model of influencing on behavior expressing gratitude of Thais in this research was correlated and consistent with Theoretical Model; by defining/df = 1.059 p-Value =.331 GFI =.996 CFI = 1.000 and RMSEA =.996. In the model, direct variables highly influencing on behavior were a good role model of mother and positive family relationship with a value of.414 and the second variable was family raising their children with good principles with a value of.652. Indirect variables highly influencing on behavior was appreciation of children in repaying kindness of mother through family raising their children with good principles with a value of.416. 2. The cultivation the formation of �Gratitude� was a main duty of the family institution, particularly for the elderly, non-working or sick mothers. A good role model of mother reflected the perception of �Gratitude� and ways of practice for their own children. The purpose was to cultivate moral values and appreciation of children in repaying kindness to the mothers, including physical and mental health care and not let the elderly be neglected. Local administration organizations supported the integration of networks such as temples, schools, public health services and hospitals, health service volunteers, village leaders, press, companies, the private sector and so on. �The Gratitude House�, the so-called �Baan Katawethitakhun�, was founded within the community for the elderly who had been neglected or insufficiently supported from their own children. They needed help from the qualified local administrative officers, in line with good standards, because taking care of the elderly was burdensome, tiresome and stressful. � 2019, Research and Development Institute Suan Dusit University. All rights reserved.Casual Model DevelopmentGratitudeStructural Equation ModelArticleScopus