Wanphen KuensmanWipada MukdaSarinya Somboon2025-07-072025-07-072024Thammasat Review859574710.14456/tureview.2024.292-s2.0-105007637968https://repository.dusit.ac.th/handle/123456789/7292This study aimed to: 1) investigate a participatory community-based tourism management model for Thai tourists in Suphan Buri during the New Normal; 2) examine a model for human capital competency development through community-based tourism for Thai tourists in Suphan Buri during the New Normal; and 3) propose guidelines for enhancing human capital through community-based tourism by integrating innovative business and creative economy concepts. Research instruments included questionnaires from 400 residents, in-depth interviews with 100 key informants, and focus group discussions involving 30 community leaders and members. Data were analyzed using statistical methods such as frequency, percentage, mean, and standard deviation, followed by a synthesis and interpretation of qualitative data from interviews and focus groups. The findings revealed high levels of participatory tourism management in Suphan Buri, covering aspects like environment, facilities, community involvement, and human resources. Human capital competency, particularly in leadership, partnerships, resource mobilization, and skills and knowledge, was also found to be high. The proposed guidelines emphasize targeted training for tourism-related groups, focusing on skills in community-based tourism management, knowledge of destinations, basic English communication, tourist service excellence, and health and safety standards. © 2024, Thammasat University. All rights reserved.Community-based tourismCompetencyHuman capitaArticleScopus