Wanphen KuensmanWipada Mukda2025-03-062025-03-062024-10-202673-0235https://repository.dusit.ac.th//handle/123456789/4392This academic paper aims to study the upgrading of the grass-roots economy through community-based tourism under the concepts of innovative business and the creative economy. The grass-roots economy at the local community level needs to be strong and increase competitiveness this means it must be self-reliant through economic and behavioral restructuring by promoting the learning process of the community such as educating open exchange platform and organizing a community learning center or community information center to collect history. These efforts provide the community with a foundation for driving community-based tourism, enabling them to innovate, add value, and elevate the quality of products and services, thereby building trust among stakeholders.enFoundation economyCommunity-based tourismSocial innovationCreative economy